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SaaS Webcast Series:
EXECUTING EFFECTIVE SALES & DISTRIBUTION STRATEGIES
October 12, 2004
A TripleTree/SIIA SaaS Webcast
Moderators:
Kevin Green, Managing Partner, TripleTree
Fred Hoch, Vice President, Software Programs, SIIA
Speakers:
Mike Doyle, Chairman & CEO, Salesnet (Speaking from the direct sales model perspective)
Robert Jurkowski, CEO, Intacct (Speaking from the indirect sales model perspective)
Tony Guarascio, CFO, HSS, Inc. (Speaking from the hybrid sales model perspective)
Scaling a SaaS business is a formidable task and there are key issues around the most effective sales and distribution strategies. This webcast will look at how SaaS firms can successfully position themselves ahead of traditional enterprise software packaging firms, avoid common selling mistakes, make the selling process smoother and faster, and explore channel sales tactics.
HEAR WEBCAST AUDIO (.mp3)
START HTML PRESENTATION
DOWNLOAD POWERPOINT
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