Slide 1:
The Inside Edge
Slide 2:
Welcome
Slide 3:
Marketing to the Middle
Slide 4:
Yum
Slide 5:
Defining the Middle
Slide 6:
Agenda
Slide 7:
Defining the Middle (cont.)
Slide 8:
Defining the Middle (cont.)
Slide 9:
What Makes the M in SMB So Great?
Slide 10:
What Makes the M in SMB So Great? (cont.)
Slide 11:
What Makes the M in SMB So Great? (cont.)
Slide 12:
What Makes the M in SMB So Great? (cont.)
Slide 13:
What Makes the M in SMB So Great? (cont.)
Slide 14:
Why Has Success Been So Elusive?
Slide 15:
Yum
Slide 16:
The Answer
Slide17:
PinPoint Marketing
Slide 18:
PinPoint Marketing (cont.)
Slide 19:
PinPoint Marketing (cont.)
Slide 20:
PinPoint Marketing (cont.)
Slide 21:
PinPoint Marketing (cont.)
Slide 22:
PinPoint Marketing (cont.)
Slide 23:
Customized Messaging
Slide 24:
Engaging the Middle
Slide 25:
Engaging the Middle (cont.)
Slide 26:
Engaging the Middle (cont.)
Slide 27:
Engaging the Middle (cont.)
Slide 28:
Oreo® fact:.
Slide 29:
Thank You