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Register now to attend the SIIA Software Strategy Summit & Codie Awards, San Francisco, CA.
| Sunday, April 15, 2007 | |
 5:30pm - 7:00pm |
Welcome Reception |
| Monday, April 16, 2007 | |
8:00am - 8:15am |
Introduction Ken Wasch, President, SIIA |
| 8:15am - 9:30am | Opening Keynote: The SPEED of Trust Stephen MR Covey, CEO, CoveyLink Worldwide The SPEED of Trust challenges the age-old assumption that trust is merely a soft, social virtue and instead demonstrates that trust is a hard-edged, economic driver—a learnable and measurable skill that makes organizations more profitable, people more promotable, and relationships more energizing. Stephen will speak on trust, leadership performance, and ethics in the world. |
| 9:30am - 10:00am | Break |
| 10:00am - 10:15am | Conference Introduction David Thomas, Executive Director, Software Division, SIIA |
| 10:15am - 10:45am | Keynote: The Move to the Webtop Matthew Glotzbach, Business Product Manager Google Fundamental social and economic drivers are behind the move towards Webtop applications. What are the realized business benefits for moving to the WebTop and what difficulties are associated with the migration? |
| 10:45am - 11:30am | Panel Discussion – Platform Providers Platform providers discuss the emergence of Webtop services. Are these services completely replacing the desktop or will the Webtop result in just additional or complementary value after the hype subsides?
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| 11:30am -12:00pm | Panel Discussion – Solutions Providers Solution providers discuss the trends in Webtop services including the technical enablers and challenges. What are the tradeoffs in chosing one over the other?
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| 12:00pm - 1:00pm | Networking Lunch: Content & Software Convergence and the Impact of Mobility with Content Forum Attendees Sponsored by Generate, Inc. Lines are blurring between content and software...what is software vs. content....and now everyone faces the issue of how to do things differently to accommodate mobile devices. Are mobile devices such a paradigm shift that new content and software players will emerge that do not have a footprint in the pre, or non-mobile world? To try and divine the future a group of software and content strategists will discuss the following topics:
Brian Vile, Vice President, Macrovision Panelist: Jeff Cutler, Chief Revenue Officer; Answers Corporation Lior Nir, Director, Product Marketing, Nokia Enterprise Mobility |
| 1:00pm -1:30pm | Keynote Debate: SaaS Hyper-Growth Model or Hype SaaS: Hyper growth model, long tail change agent, M&A darling and hyper-buzz... Beyond a delivery platform, does SaaS really matter to the customer? What are innovators and traditional players doing to maximize the new on-demand capacities of the Web to put the customer at the heart of every business and technology decision. Why does it matter? At polar ends of the SaaS debate, two of the industry's top influencers discuss the future of software and its time and place-shifting impact on the interaction between the customer, the vendor and services that afford any business unprecedented capacity to reach billions of people online to deliver customized services and give customers what they want, when they want it.
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| 1:30pm - 2:15pm | The Big Bang of SaaS: Strategic Change Agent or Just Another Service Prominent business and software executives, financiers and thought leaders discuss the strategic impact of SaaS. Is SaaS simply a model for delivering software, or a change agent and a threat to business as we know it. How will its capacity to engage the user and service provider in real time challenge the way we define, organize and develop our business relationships? Once static, now highly dynamic, how will these services, delivered as software, evolve, grow, thrive or die within this brave new ecosystem?
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| 2:15pm - 2:45pm | Fireside Chat: Back to the Future: Looking at the Next Version of SaaS This session will attempt to gain insight into what users are looking for - as well as what they are actually getting - from SaaS. What is driving customers' adoption of SaaS? What solutions do users expect from SaaS providers that they don't expect from traditional ISVs? How are we fulfilling these expectations and how are we falling short? Where do we improve? What is next? What expectations for expanded, value-added services - beyond traditional software features & functions - should we prepare ourselves to deliver?
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| 2:45pm - 3:15pm | Break |
| 3:15pm - 3:45pm | Keynote: Building a Sustainable Open Source Business Mårten Mickos, CEO, MySQL AB Mårten Mickos will discuss the range and evolution of open source business models, their strengths and weaknesses and what it takes to build a business that is truly defensible. As open source becomes more prevalent in the industry it will attract more competition including well-funded startups and large closed-source vendors. How should customers and investors evaluate the long term prospects of open source companies? What actions can be taken to ensure the freedom of open source while still maintaining growth and profitability? How can an independent open source company thrive among such an environment? Examples will be used from the history of MySQL as well as other open source products. |
| 3:45pm - 4:30pm | Open Source as an Enterprise This panel will explore the business models, benefits and risks of running the business on open source; the panel will also discuss the issues businesses and IT organizations must consider when introducing open source applications into their environments.
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| 4:30pm - 5:00pm | Open Source as a Development Platform Open source is turning the traditional development model on its head. Closed development, long product cycles, "not invented here syndrome" - all are increasingly becoming things of the past. The cost advantages and the quality of community-developed software development are putting significant pressure on conventional proprietary software development. At the same time, open source doesn't lend itself well to all software sectors. The panel will explore the technical and cultural implications that come with collaborative open source development practices, and how companies need to adapt their processes to incorporate open source practices into their development cycles. It will explore where open source makes sense, and where hybrid open source/proprietary approaches will continue to prevail.
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| 6:00 - 8:00 PM | Networking Cruise sponsored by Macrovision This cruise provides maximum networking opportunities for Software Strategy Summit & Content Forum attendees while offering spectacular views of Alcatraz and the Bay Bridge. (Buses begin to depart at 5:00PM) |
| Tuesday, April 17, 2007 | |
8:00am - 8:30am |
Introduction |
8:30am - 9:15am |
Keynote: The Strategy Paradox Why committing to success leads to failure [and what to do about it] Michael Raynor, author of The Strategy Paradox The forces transforming the software industry will likely demand radically different strategies for success, but what kind of different? And when? Bold action seems a prerequisite of success, yet who is to say that these seemingly incipient seismic shifts will happen now, or in the way we anticipate? But surely doing nothing can't be the right answer, either. How can software companies take seriously the uncertainty of tomorrow without abandoning the need to act today? The answer lies in a new approach to managing strategic uncertainty that preserves the competitive benefits of commitment while simultaneously creating the flexibility needed to cope with unpredictable change and inevitable surprises. Going beyond simple "adaptability" or "agility," true strategic flexibility requires a fundamentally new understanding of the role of senior management and a redefinition of the strategic conversation. |
9:15am - 9:45am |
Financial Analyst: Jason Maynard, Software Analyst, Credit Suisse |
9:45am - 10:15am |
Break |
| 10:15am - 10:45am | Keynote: Enterprise 2.0 Tom Austin, GVP & Gartner Fellow, Gartner, Inc. Definition and overview of Enterprise 2.0 - what it is, where it has come from, and the potential impact it will have on today's business. |
| 10:45am - 11:30am |
Enterprise 2.0: Democratizing IT This panel session will provide an industry insider’s view of the latest in wiki, blog, social networking and mashup technology trends. Representatives from progressive vendors will debate the future of what is considered by many to be a revolutionary approach to software delivery and end user empowerment.
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| 11:30am - 12:00pm | Enterprise 2.0 Fireside Chat: Vendor Buzz or Practical Application? Think Enterprise 2.0 is just lip service? This fireside chat will challenge that opinion by bringing together actual implementers to discuss their adoption of Enterprise 2.0 applications. Moderated by an industry expert, these early adopters will discuss Enterprise 2.0 successes, failures, lessons learned, and offer unbiased feedback on the future of the space.
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| 12:00pm - 1:00pm | Lunch |
| 1:00pm - 1:30pm | Keynote: Next Generation Offshoring and the Implications for R&D Globalization Mahadeva Mani, Senior Director, Booz Allen Jeff W. Russell, Duke Fuqua School of Business CIBER Offshoring Research Network Where is globalization headed from a macro point of view? How are business drivers changing and what can software companies learn from the success of other technology centric companies. What are the trends and what are the top three things you should be doing now to ensure your competitive advantage in the future. |
| 1:30pm - 2:15pm | Globalization + New Business Models = Product Implications We operate globally. And we understand the new technology and business models that are propelling the industry forward. But what happens when the business performance levers of globalization and new business models are combined? The answer: You can propel product to marker faster and farther than ever before. But success requires the understanding and management of the implications of these two important levers on R&D, localization, sales and distribution. Learn from the real world experiences of global warriors who will share what’s working, and what’s not.
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| 2:15pm - 2:45pm | Globalization Fireside Chat Globalization is now key part of corporate strategy. You can see this reflected in some of the world’s best companies who have recognized the imperative and are taking steps to ensure their long-term success.
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| 2:45pm - 3:00pm | Conclusions & Day Two Wrap Up |
| 3:00pm - 5:00pm | Executive Council Meetings: SaaS, Open Source, Globalization |
| 5:00pm - 6:30pm | Software Division Codie Awards Reception Sponsored by Nokia |
| 6:30pm - 12:00am | Codie Awards Gala Sponsored by Deloitte |