Schedule

Innovation drives economic growth, our quality of life and is the only hope of addressing the major challenges we face. But America, a cornerstone of innovation throughout the world, has become increasingly short-sighted, taking innovation for granted and threatening not only our own strength, but the overall global economy. Judy Estrin, technology and business pioneer and author of the new book Closing the Innovation Gap, will talk about how it is essential to reignite sustainable innovation in business, education and government and what is required of business and national leaders to revive organizational, national and global Innovation Ecosystems.

Innovation
Information companies are increasingly outsourcing search, content management and social media while retaining the aggregation, structuring, marketing and sales of content. What are the long-term implications for information companies if this trend continues? What kinds of innovation will keep their products fresh and their competitive advantages distinct?

Moderator:
Teri Mendelsohn, President, Mendelsohn Consulting

Panelists:
Mark Bernstein, President, Palo Alto Research Center
Peter Jackson, Chief Scientist, Thomson Reuters
Paul Pluschkell, CEO, Spigit
Michael Tchong, Trend Analyst, Ubercool

Semantic Web
The semantic web promises to aggregate vast amounts of data and put it in proper context. Is the promise being delivered or is it still a pipe dream? Topics include:

• What is the semantic web?
• What applications are being commercialized today and what applications are on the horizon?
• What failures and bumps in the road have companies experienced?
• What is the monetization model?

Moderator:
Darrel Gunter, EVP/ CMO, Collexis Holdings, Inc. Holdings, Inc.

Panelists:
Daniela Barbosa, Business Development Manager- Synaptica, Dow Jones Taxonomy Solutions  
Steve Nathan, President and CEO, Parity Computing, Inc.
Amiad Solomon, CEO, Peer39

The highly scalable and affordable technologies available in cloud computing services are driving down the cost of computation, application hosting, content storage and rapid delivery by several orders of magnitude. Many industry-watchers believe that cloud computing is changing the technology landscape and the business models that underpin successful content companies.

To see how this is actually happening, three companies will present case studies on how they are reducing costs and enabling publishers and content service providers to make more money using cloud computing technologies. These case studies will focus on information distribution, video syndication and the Deep Web.

We will learn from their successes and failures and explore the true ROI of Content Cloud Computing. Along the way we will introduce you to the terms of cloud computing and how your company could benefit.

Where are you on the Geospatial Information Map?
Certain segments of the B2B content industry have sold high end services incorporating geospatial data into products aimed at the construction, transportation and environmental markets for years. Are these services threatened by inexpensive services new to the marketplace or will the professional providers continue to innovate to maintain premium pricing? Other issues this session will cover include:

• With the rapid proliferation of content and services in the space what are the opportunities for publishers to enhance existing products and create new ones?
• What privacy implications need to be considered?
• Do B2B publishers need to have a device strategy?

Moderator:
Ed Keating, VP, Content Division, SIIA

Panelists:
Dan Onofrio, Associate Vice President of Content and Data Development, EDR
Andy Reid, President, Market Intelligence Division, Hanley Wood
Steve Jones, Senior Director, Business Development, McGraw-Hill Construction
Jim Murray, Director Commercial B2B, Pictometry International Corp.

Keynote: Towards Universal Access to all Knowledge
Brewster Kahle, Founder Digital Librarian, Internet Archive

Advances in computing and communications mean that we can cost-effectively store every book, sound recording, movie, software package, and public web page ever created, and provide access to these collections via the Internet to students and adults all over the world. By mostly using existing institutions and funding sources, we can build this as well as compensate authors within the current worldwide library budget. Technological advances, for the first time since the loss of the Library of Alexandria, may allow us to collect all published knowledge in a similar way. But now we can take the original goal another step further to make all the published works of humankind accessible to everyone, no matter where they are in the world. Thomas Jefferson's statement that "All that is necessary for a student is access to a library" may be an exaggeration, but access to information is a key ingredient to education and an open society. Will we allow ourselves to re-invent our concept of libraries to expand and to use the new technologies? This is fundamentally a societal and policy issue. These issues are reflected in our governments' spending priorities, and in law.

With advertising revenue eroding, market expectations that web content should be free, and the decline of print, integrating content into a professional's workflow has become the strategy of many major publishers and information providers. Has this strategy been successful? In which industries and with what kind of content does it work best? Is it a viable revenue source? What are the potential challenges and obstacles faced by companies seeking to integrate their content into workflow?

The Internet has introduced a generation to the concept of free. Entire industries, from travel to telcos, are trying to figure out how to make money by giving it away. And software is no exception: Software is pure information, and the industry is experimenting with service models, pay-per-use, advertising, bundling, and dozens of other strategies. This session will look at how the economics of free are changing the way we buy and sell information technology.

Business Models Bulked up by Technology
Technology is empowering business models in many ways. As more and more content is XML-enabled, the ways to package, price and distribute it expand exponentially. How can information companies benefit from these trends and what pitfalls exist when many offers and bundles can be created on the fly? In this point/counterpoint discussion hear publishers and vendors debate the pros and cons of these technologies and how it will impact your business in the next 12 months.

Moderator:
Randy Marcinko, Founder & CEO, MEI; President & CEO, Groxis, Inc.

Barack Obama's journey to 1600 Pennsylvania Avenue was fueled by an unprecedented use of technology, including social media. As one of his first official actions, President Obama called on the Federal Government to increase and improve information dissemination to the public, including through the use of new technologies, With its strong emphasis on transparency, new technologies and e-government this administration is poised to usher in a new set of opportunities and challenges for software and digital content companies. In this session, David LeDuc, SIIA Senior Director, Public Policy, will brief attendees on the progress of three key e-government priorities identified by President Obama:

1. Opening up government to its citizens by "using cutting-edge technologies."
2. Bringing "government into the 21st Century" through the use of "technology to reform government and improve the exchange of information between the federal government and citizens."
3. Appointing the nation's first Chief Technology Officer.

Moderator:
Jeff Massa, President & CEO, YellowBrix

Panelists:
David LeDuc, Senior Director, Public Policy, SIIA
J. B. Holston, CEO, NewsGator
Keith White, Publisher & Senior Vice President, Congressional Quarterly

Social Media Platforms
During the past year, the large social media platforms such as Facebook, LinkedIn, Google and others announced major new initiatives. Open Social, Facebook Connect and related initiatives brought the promise of deeper application integration and moved us closer to an open social graph. The growth of mobile computing and the emergence of the Twitter platform suggest a bright future for social media, yet make it harder for publishers and technology companies to understand where to focus. In this panel, we'll try to bring clarity to that picture by discussing specific examples of how companies are using these platforms to drive awareness and growth. Specifically, we'll focus on how companies are monetizing social media participation and how to best leverage the emerging relationships among the social media platforms.

Moderator:
Eric Elden, Editor, Venturebeat

Panelists:
Pavan Mediratta, Sr. Director of Global Sites and Communities, LexisNexis
Clara Shih, Author, “The Facebook Era” and Director, Social Networking,
Salesforce.com