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SIIA Digital Discourse» Content

New Revenue Ideas Align Well With SIPA 2014 Sessions
Here are 4 successful ideas I’ve come across lately. 1. Humor and video. “Hi, I’m Lance Armstrong, seven-time winner of the Tour de France,” says Armstrong in a new Outside video, echoing the words we see on the screen. Then
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New Member Spotlight: Lowerfees.com
The diversity of SIIA’s members reflects the diverse nature of the industry. As new members join, a company profile is an excellent way of of introducing and giving potential candidates more information about their company. In January of this year, Lowerfees.com joined
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How The Intimacy of Social Has Changed the Marketing Game
I reach my 30ish nephew Glen, a PR pro, by texting. So I texted Irma, a friend a little older. She didn’t like that. (Note to self, Irma email only.) Former work colleagues John and Michelle post on Facebook, so
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SIPA 2014 Speakers Offer Tips and Preview June Sessions
The beauty of conferences – like SIPA 2014, Strategies for Growth, June 4-6 here in Washington, D.C. – is that you hear from experts who have seen both sides and emerged better from it. They’ve done the hard work, perhaps
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‘Usage Scorecard’ Helps Member Increase Renewal Rates
SIPA member Chartwell calls theirs a “usage scorecard.” For now, we’re calling ours here at SIPA a “member activity project.” It’s a chart that you create to track your subscribers’/members’ engagement with everything you do. And the tracking should start
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The SIIA Content & Information Services Division (CISD) provides a unique and valuable service to media, publishing, and information companies, as well as the companies that serve them, by supporting their business and corporate development goals.

 
 

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