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Two Research Studies Reveal Keys to Working Better
Think small. And work together. That may be the conclusion coming from research in two recent studies. The first was conducted by University of Houston marketing professor Melanie Rudd, and reported on in the Science of Us department of New
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Member Profile: Carola York, Managing Director, Jellyfish Publishing, Reigate, Surrey, UK
IIN: How is your structure set up? CAROLA: We have three main business units—Jellyfish UK and Jellyfish US, plus Jellyfish Publishing which works specifically with publishers. We took on our first publishing client in 2002 and now work with a
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8 Lessons Learned from Profitable Free to Paid Model
“We recently had a nice training with journalists and an SEO instructor,” Helmut Graf, CEO of VNR Business Media, in Bonn, Germany, recalled at the end of the recent session he presented at SIPA 2014, Free to Paid and Everything
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Using Crowdsourcing and Focus Groups to Gauge Audience
Should niche publishers be using more crowdsourcing and focus groups? In the UK, HarperCollins’ Authonomy site has more than 100,000 registered users and more than 15,000 manuscripts uploaded to be evaluated. Each month, HarperCollins editors read the five that have
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Tips on 4 Key Subjects to Be Covered at BIMS Conference
SIIA’s Business Information & Media Summit (BIMS) takes place Nov. 10-12 at the Fontainebleau in Miami Beach. It will feature 4 tracks—Data Content, Marketing (Tactics and Sales), Media Sales, and Strategy. If you have loved SIPA’s Marketing Conference, you will only have
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The SIIA Content & Information Services Division (CISD) provides a unique and valuable service to media, publishing, and information companies, as well as the companies that serve them, by supporting their business and corporate development goals.

 
 

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