Steve Rubel, who runs the Me2Revolution program at global PR firm Edelman, presents a stimulating look at a number of new initiatives affecting traditional publishers (msm=main stream media) both in print and online. The growing phenomenon and popularity of user generated content makes it harder than ever for msm to compete for marketing dollars, not just in print but ultimately maybe even more so online.

Thanks to Michael Lonier, VP Ops, TheDeal.com for the summary.

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