A discussion among information content senior executives about how today's business climate and marketplace competition influences their decision making in the areas of product development, pricing, technology, brand recognition and user demands.

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Corporate eLearning is transforming when and how people learn at work and what they can find out about their customers. This market potential is offset by the challenges for information companies to re-purpose their products for eLearning and getting corporate customers to understand the benefits.

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Knowledge managers are becoming the key to unlock the market for online corporate information. Hear what knowledge managers are doing with corporate information to improve organizational efficiency and gain insight on how information solutions providers are meeting the knowledge manager's evolving needs.

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Enterprise information portals (EIPs) are developing into successful revenue generators for many online publishers. Come see examples of what is working and what is not in EIP. This session will also include a discussion with those providing the software tools that are enabling the EIP market.

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Interoperability, or whether your content plays well with others, is creating new licensing models for online information. Find out from business strategy and technology standards experts what you need to do your content open for new business, both within your own product lines and with others.

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Instant messaging is rapidly moving from being the favorite activity of teenagers to a valuable tool for corporate collaboration. In five years, there may be an instant messaging component in almost all business applications. This component will not resemble the current, often free applications that now provide so much entertainment value, but will be secure, trackable and developed to suit the needs of large-scale enterprise deployment. This session will explore the ways that collaboration is moving from high-end proprietary applications to a web-based model of file sharing, communication and interaction.

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Everyone agrees that the wireless market has significant promise and vast potential, but how and when remain the critical questions. How will it affect different segments of the industry? What should software developers be considering now? What do customers want and when? In this session, we will take a high-level view of the emerging wireless marketplace and the implications for your company.

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Over the past two decades, software as a "product" has been continuously reinvented, from mainframe to static PC-based programs to networked services and mobile applications. Today, more than ever before, software is the critical component driving innovation and transforming computing as the industry evolves towards network-based software and services.

In the near term, several new influences will impact how the software industry develops and markets its products. Software as a Service continues to shape traditional business models. Web services and application integration, the interoperable component shape of things to come, is becoming critically important. The growth of wireless and mobile devices demands new application form factor development models and fresh perspectives on access and security.

The future of the software industry is bright, but success will require key insight on what lies ahead. This track explored the effect of these trends on the industry and provided companies with information and strategic direction on choosing the right new technologies and market opportunities.

Instant messaging is rapidly moving from being the favorite activity of teenagers to a valuable tool for corporate collaboration. In five years, there may be an instant messaging component in almost all business applications. This component will not resemble the current, often free applications that now provide so much entertainment value, but will be secure, trackable and developed to suit the needs of large-scale enterprise deployment. This session will explore the ways that collaboration is moving from high-end proprietary applications to a web-based model of file sharing, communication and interaction.

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Everyone agrees that the wireless market has significant promise and vast potential, but how and when remain the critical questions. How will it affect different segments of the industry? What should software developers be considering now? What do customers want and when? In this session, we will take a high-level view of the emerging wireless marketplace and the implications for your company.

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The industry, ever competitive, is increasingly more so during difficult economic times. Competition and new business models are forcing everyone to begin looking creatively at partnerships and alliances. What companies from hardware to service providers are you going to have to work with? How do you address increased complication in the value chain? How will you provide Web Services? Who will you partner with for your wireless infrastructure needs? This session will explore how partnerships will change in the next few years and how your company should begin to think differently about them.

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Education has been redefined in today's knowledge-based economy. Education tools and models are adapting to meet the demands of individuals and institutions that place a premium on standards and accountability, flexibility, "anytime, anywhere" access and training. As a result, publishers are reconciling innovative software tools with the long-standing education culture by integrating end-to-end solutions into traditional instructional models. This track will focused on building and growing your business in light of these new paradigms and protecting your business through economic, regulatory and market challenges.

Passage of the "No Child Left Behind Act of 2001" and state budget reductions have captured the attention of education technology vendors over the past year. These and other federal and state policies will continue to heavily influence the education marketplace. Join several panelists with influence over these policies to learn about the opportunities and challenges presented by recent legislation, as well as the impact of government's ever-evolving role in education technology.

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The integration of both disabled students and education technology into the classroom is driving demand for technology solutions accessible to learners of all physical needs. While individual companies and industry-wide standards efforts have made great progress, a number of policies may force companies to accelerate their efforts or face market consequences. Learn about the changing educational, regulatory and technical landscape to help your company stay ahead of government and market demand and turn accessibility into a competitive advantage.

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New technologies continue to have a profound impact on the education marketplace, creating new solutions and facilitating the integration of learning, communication and management software. Increased reliance on standards and interoperability, new business models and emerging technologies are shaping the industry. Join front-line leaders to learn about what these changes mean for your company, and how you can leverage these efforts to better meet the demand of customers at all levels.

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With US education markets in turmoil, the short and long-term benefits of diversifying into international markets are more compelling than ever. But many education technology companies are still hesitant, unsure where the opportunities lie, what the costs will be and how long it will take to see any payback. This panel provides an overview of emerging global opportunities for education technology firms and strategies for how to compete and win in overseas markets.

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The advent of networked applications in the broader technology market has also had a major impact on the structure of software licensing and customer preferences. This session will examine current practices and new options available to educational software publishers, including ASPs, subscription models, seat licensing and bundles. Learn what these new options mean for your customers, partnerships and business models. Moderator:

In the decentralized and fragmented K-12 market, reaching and effectively informing your customers is among a company's greatest challenges. What are the best ways to approach and reach decision makers? ome hear the perspectives of customers, vendors and consultants on the best practices of successful marketing in the education technology market.

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Everyone agrees that the wireless market has significant promise and vast potential, but how and when remain the critical questions. How will it affect different segments of the industry? What should software developers be considering now? What do customers want and when? In this session, we will take a high-level view of the emerging wireless marketplace and the implications for your company.

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Put Education Market Intelligence to Work:
From Research to Results
Some powerpoint slides available

Come hear the key findings from SIIAšs 2002 Education Market Report. The authors of this year's report will cover market demographics, hardware, software, networking, the Internet, professional development, funding and new trends in education and educational technology. Then get ready to take the plunge - the authors and a group of expert panelists will explore ways to put this market intelligence to work for you to target and focus your sales, marketing and business development strategies. These key strategies will focus on channel development, customer analysis, funding analysis and other tactics designed to make your efforts more efficient and effective.

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Competitive pressures throughout the IT industry are prompting many software, e-commerce and other IT companies to consider software sourcing strategies to save money and gain competitive advantage. While many software development projects are leading candidates for outsourcing, companies have appropriate concerns about many aspects of working with international partners. In this workshop, leading outsourcing experts discuss and analyze the key issues a company must address to build successful partnerships and complete a successful, cost-effective development project through outsourcing. Topics to be addressed include risks and returns of offshore software development, technologies that automate the sourcing and outsourcing relationship management process, planning for legal protection, strategies for finding partners, and profiles of leading offshore development candidate countries.

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It's a tighter market. Funding is delayed and budgets have been cut. Join your colleagues and leaders in the information and technology market and explore how to get more results with fewer resources. Understand how each area of your company can re-engineer your current business and marketing models to survive, and thrive in a market that's never been more challenging.

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