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Program Details

WORKSHOPS/ROUNDTABLES

Workshop: Show Us the Money! Where's the Funding for K-20 Products and Services?

How do you stay on top of all the funding sources that your customers can use to purchase your products and service?  The presenters, all education funding experts, will review multiple funding sources from local to national levels:

Learn about the specific requirements that you and the customer must address and
how you can help customers know which funding source to use. Bring your questions
so you can leave the workshop prepared to position your products and services and
to capitalize on the funding sources that meet your customers’ needs.

Moderator:
Jennifer House, President, RedRock Reports
Presenters:
Charles Blaschke, Founder and President, Education TURNKEY Systems
Donna Craighead, Senior Analyst, RedRock Reports
Jim Rosso, Principal, Rosso Unlimited
Anne Wujcik, Education Research Analyst, Market Data Retrieval

Workshop: What's the Latest in Market Data! Hear from the Authors Directly

What's happening in three of the hottest topics in education right now: Mobile Devices, EduGames and Postsecondary Market? Hear the authors of these reports give a summary of the content they authored for SIIA and hear their analysis of each of these distinct markets. You'll have ample time to ask these experts your questions AND you'll get copies of all three reports!

Moderator:
Ellen Bialo, President, Interactive Educational Systems Design (IESD) and EDRoom
Presenters:
Tom Greaves, Co-author of the SIIA Trends Report on Mobile Devices and Chairman of The Greaves Group
Mitchell Weisburgh, Co-author of SIIA Postsecondary Market Report and Managing Partner, Academic Business Associates
Lee Wilson, Author of Best Practices in Using EduGames and Simulations in the Classroom and Principal, Headway Strategies

Roundtable: Transforming Education Institutions Into Smart Learning Communities

In cost effective and profitable ways, we must move public education into the next stage of the information age. We need to create and share not just data, but insightful data, among diverse stakeholders. This roundtable explores how Information Communication Technology (ICT) can create smart R&D systems to support Smart Learning Communities and transform learning. How can we get our industry, foundations, and governments to fund this smart R&D system in order to personalize learning at all levels and in all parts of the process: planning, publishing, and assessment? What strategies are needed to truly bring education into the information age, to break down silos and build partnerships, and to deliver personalized learning to all stakeholders? Join us to develop a call to action.

Co-Moderators:
Todd Brekhus, President, Digital Solutions, Capstone Digital Publishers
Bridget Foster, Consultant, Digital Products, Key Curriculum Press
Discussants:
Jon Madian, Founder, Smart Learning Communities
Lisa Schmucki, Chief Executive Officer, edWeb
Bruce Wilcox, K-12 Strategy, SMARTHINKING

Business & Finance Track

Moving the Unit of Sale from Print Materials to Digital Media

Our customers are seeking new and unique solutions as they grapple with tailoring instruction to the individual learner. Customers want to assemble learning objects to create personalized instruction/resources versus providing a whole textbook. Given this trend, what are the business and financial implications that need to be considered in selling "chunks" of content versus whole bodies of work?

Moderator:
John Richards, President, Consulting Service for Education

Panelists:
Michael Campbell, Director of Marketing, Follett Software Company
David O'Connor, Executive Vice President, School Technology Group, Pearson Education
Duncan Young, Vice President, Scholastic Education Services, Scholastic Education – Curriculum

Getting to Anytime /Anywhere Access for K-20 Students: Who Pays for What?

The recent education trend is the shift of learning and information access from the desktop to mobile devices. This poses many challenges for education publishers, and our customers. How and when will schools have access to broadband in both urban and rural areas? After access come the economic issues: Who manages and who pays for the devices, the voice and data plans, the bandwidth and instructional delivery?

Moderator:
Kathy Hurley, Senior Vice President, Strategic Partnerships, Pearson School & Pearson Foundation
Panelists:
José L. Cabrera, Vice President of Business Development and Marketing, Timecruiser Corporation
Karen Cator, Director Education Leadership, Apple Education, Apple
Eileen Lento, Ph.D., Strategist: Government and Education, Intel Americas

Building Effective Business Models for Tutoring and Supplemental Resources /Services

Venture capital has spurred the development of online companies who offer tutoring services. Federal dollars have supported supplemental educational services through No Child Left Behind Act. Who's paying for these services and how? And how do companies reach potential customers, whether it be parents, educational institutions or postsecondary students?

Moderator:
Michael Bijaoui, Managing Director, MESA
Panelists:
Barry Lippman, CEO, LearningExpress, LLC
Farimah Schuerman, Managing Partner, Academic Business Advisors
Burck Smith, CEO, SMARTHINKING

Investing in Quality Information Management - What's Good for your Company and Your Customers?

Will your products satisfy your customer's growing needs and expectations for quality information? What investment should you make to provide the solutions your customers say they want or will say they need in three years? To be ready with the right product, do you' build or buy' services to provide the solution? How do you invest limited R&D dollars in building the right data and information systems? Can current business models provide your company with a solid ROI on that investment or do the business models need to change?

Moderator:
Carmi Paris, Vice President, Corporate Development, Spectrum K12 School Solutions Inc.
Panelists:
Mark Hammer, VP Marketing, CompassLearning
Liz Riley-Young, Business Manager, SAS Institute
Trace Urdan, Managing Director, Signal Hill

Moving to Web-Based Delivery: What Are the Financial, Business and Legal Implications?

Education customers tell us that the days of CD/DVD delivery are over! How are ed tech companies shifting their model to Web-based delivery as a growth strategy? After covering their strategies for transitioning their product delivery models - and customer expectations, panelists will cover the market impacts and financial, business and legal implications, both the growth opportunities and the challenges along the way.

Moderator:
Karen Coe, President/COO, Key Curriculum Press
Panelists:
Allen P Angell, President, HAIKU Learning Systems, Inc.
Jamie Candee, VP Product Management, Sales & Services Effectiveness, PLATO Learning
Jeffrey Fromm, Partner, Corporate & Transactions Group, Dorsey & Whitney, LLP

Sales & Marketing Track

Ensuring Success Through New Digital Products for K-20 Learners

What new digital products will 21st Century Learners be using? How do developers test new products, especially if the administration or faculty doesn't allow them in classrooms? How do we educate stakeholders about the value of new educational digital products? Are case studies effective? Finally, what impact will the current economic situation have on acceptance in the marketplace?

Moderator:
Eileen M. Lento, Ph.D., Strategist: Government and Education, Intel Americas

Panelists:
Ed Fish, President and CEO, ePALS, Inc.
David Martz, Vice President of Business Development, Muzzy Lane
Bob Regan, Director K-12 Education, Adobe Systems

Becoming Fully Connected: K-20 Trends in Online and Mobile Learning

Anytime/anywhere learning has been the Holy Grail for nearly two decades. Are we getting close to achieving an educational system where students and faculty are always connected, everywhere they go? What do the trends say about the use of mobile devices in the future? How will online learning evolve? What products and services will educators need as they move toward a K-20 Vision? What do the experts see in their crystal ball? Come listen and ask them your questions!

Moderator:
Sue Collins, Principal, CollinsConsults
Panelists:
Tom Greaves, Chairman, The Greaves Group
Shawn Gross, Managing Director, Digital Millennial Consulting
Mitchell Weisburgh, Managing Partner and CEO, Academic Business Associates
Steve Brown, Managing Director, SPB & Co., LLC

Redefining and Closing Achievement Gaps of Today's Students Via Digital Products and Services

Today's achievement gap refers not just to core academics, but those skills necessary for 21st Century students to succeed in the global workplace. Will digital content and applications help close the gaps so that potential employers find what they are looking for in young people? How do we market and sell our digital products and services to the educators reaching 21st Century students?

Moderator:
Donna Craighead, Senior Analyst, RedRock Reports
Panelists:
Tom Boe, Senior Product Manager, PLATO Learning Bob Longo, Executive Vice President, Etech Group, North America Eric Wong, Chief Executive Officer, PLANETii

Including Pre-Post Assessment in Digital Learning Products - a Checklist Item or a Link to Quality Instruction?

Accountability measures have driven much of the recent product development/sales and marketing for the K-20 education market. Many developers include pre-post assessments to meet the growing need by educators and administrators to manage results. What types of learning products are best served by pre-post assessments? What types of assessments work best in linking assessment and instruction? Will handheld applications impact the way teachers assess their student's learning needs?

Moderator:
Frank Catalano, Principal, Intrinsic Strategy
Panelists:
Bob Ginn, General Manager, Century Consultants, Ltd.
Sue Koch, VP, Marketing, AutoSkill International
Mike Patterson, Senior VP, Assessment Services, Curriculum Advantage

Impacting Sales and the Delivery of Digital Content with Learning Management Systems

What should publishers know about Learning Management Systems to ensure their content works across a variety of these systems? This session will focus on several types of LMS (publisher specific as well as open platforms). Learning Management providers will discuss the customer benefits as well as challenges of using their systems. It will also focus on a renewed interest by school districts in purchasing Learning Management Systems and how our challenging economy may drive this change sooner than anticipated.

Moderator:
Pat Walkington, Vice President, Sales and Marketing, Sebit LLC
Panelists:
William Kelly, CEO, Learning.com
Jeff Borden, Senior Director of Teaching & Learning, Pearson eCollege
Ferdi Serim, South West Regional Director, Excelsior Software

Technical & Development Track

Enabling the Shift from the Institution to the Individual

Web 1.0 did a great job of preserving the traditional teaching models in K-20 classrooms. What are the Web 2.0 tools and delivery platforms that will enable the shift to 21st Century learning environments? What are the opportunities and challenges in developing tools that transition students from recipients of information to active learners who create, analyze, edit, advocate, collaborate and evaluate?

Moderator:
Doug Stein, Principal, MemeSpark LLC
Panelists:
William Chesser, Vice President & General Manager, Ingram Digital Education Solutions
Robert Levine, President and Chief Medical Officer, ArchieMD
Lou Gray, Co-Founder & CEO, DreamBox Learning

Supporting the Learning Moment for All: Providing the Right Tools at the Right Time

We have significant opportunities to increase access to personalized learning for K-20 students. We can leverage a variety of tools to customize the learning moment for all students - when they need it. What choices do customers have for putting the right tool in front of the learner at the right time - anywhere? This panel will illustrate possibilities for delivering the learning moment through the right tool at the right time.

Moderator:
Lee Jones, Senior Vice President, College Readiness Products, College Board
Panelists:
Berj Akian, CEO, ClassLink, Inc
Jeff Galinovsky, Regional Manager, Classmate PC, Intel Corporation
Katie Gilligan, Vice President, Publishing Services, Texthelp Systems

Maximizing Learning for All Students: Tools and Environments for Differentiation

Putting computing devices in the hands of every learner is a significant opportunity, but it's not the end game. To close the achievement gap, learners must have personalized growth opportunities. What technology tools help K-20 students maximize their learning time and help teachers differentiate their instructional processes and modes of delivery for their students' varied abilities and interests?

Moderator:
Steve Nordmark, Vice President, Product Development, netrekker/Thinkronize, Inc.
Panelists:
Steve Benfield, CTO & Senior VP, Product Strategy, Spectrum K12
Todd Brekhus, President, Digital Solutions, Capstone Digital
Kelly Hamilton, K12 Market Specialist, ANGEL Learning
Sonny Magana, Senior Education Strategist, Promethean Inc.

Harvesting Information From Assessment to Support K-20 Students and Faculty

Most current uses of assessments fit neatly into two boxes: summative and formative. Technology begins to blur the lines between these types of assessments: not only are assessments possible for a wider range of activities, but it is possible to get timely and relevant feedback, linked to standards and learning activities for every student. What are existing examples of technology-based assessments used to support K-20 students and faculty? Are breakthroughs in technology-based assessments really just around the corner?

Moderator:
Phil Vahey, PhD, Senior Research Scientist, SRI International
Panelists:
Bala Balachander, VP/CTO, CTB/McGraw-Hill
Geneva Haertel, Senior Educational Researcher, Director of Assessment Research Center for Technology in learning, SRI International
Denis Newman, President Empirical Education

Hey, School, Give Me My Cloud! Supporting the Enterprise for Learner Centric Education

Today, students are geographically mobile at both a macro and micro level, and they are educationally mobile, engaging in instructional programs outside traditional schools to address their needs. This session will explore how existing technologies and standards including web services, cloud computing, and SIF can make data ubiquitous to promote learner flexibility while supporting administrative tasks and accountability. Is your company ready for this shift?

Moderator:
Michael Jay, President, Educational Systemics
Panelists:
Robert Iskander, CEO and Founder, VIP Tone, Inc.
Ron Kleinman, Framework Architect, School Interoperability Framework Association (SIFA)
Ignacio Ybarra, President, Mizuni, Inc