M O N D A Y   N O V E M B E R   2 6 5:30 pm - 7:30 pm Innovator's Showcase and Welcome Networking Reception Meet your colleagues and the Innovation Incubator participants at this opening reception. R&D entities and pre-revenue companies will showcase innovative solutions they've developed for the K12 and Postsecondary markets. You may discover your next product or opportunity for investment. T U E S D A Y   N O V E M B E R   2 7 7:30am - 8:15am Registration, Breakfast, & Networking 8:15am - 8:30am Welcome and Introductions Karen Billings, Vice President, Education Division, SIIA Mona Westhaver, President and Co-Founder, Inspiration Software Kevin Custer, Principal, Arc Capital Development 8:30 - 8:40 am Opening Remarks Chris Curran, Managing Director, Berkery, Noyes & Co. 8:40 - 9:20am Keynote: Investing in Educational Software John Martinson, Managing Partner, Edison Venture Fund An investor's honest appraisal of the realities and the outlook for investing in this market. What makes the educational software market interesting (or not!) to an investor? Will eLearning replace textbook? What are the emerging segments within this market? 9:20 - 10:10 am Panel Discussion: Acquiring Innovation So you are going to acquire the next "Killer App" in the market place. What do you need to know before you sign the papers? Hear these veteran deal makers talk through the reasons things work and do not work in a deal. This includes business models, ongoing development, reversion rights and valuation. Moderator: Robin Warner, Managing Director, The van Tulleken Company Panelists: Rita Ferrandino, Founding Principal, Arc Capital Development Kurt Gerdenich, VP, Director of Technology, Cengage Learning Heather Myers, Senior VP, Strategic Planning & Business Development Steve Siegel, Group VP, Strategy & Business Development, Follett 10:10 - 10:40 am Coffee Break and Networking 10:40 - 11:30 am Panel Discussion: Capitalizing on Innovation Bought it, built it or licensed it -- no matter how you acquired the innovation -- your company now has to get it successfully to market. Getting to market involves integrating it with your current products and leveraging the founder/developers and branding, while minimizing customer confusion issues. Panelists will share the real stories of what they have done, lessons learned, and. suggestions for next time. Moderator: Michael Johnson, Chief Operating Officer, Follett Panelists: Todd Brekhus, VP Product and Market Management, PLATO Learning Robert Fiance, Chief Executive Office, Software Technology, Inc. (STI) Michael Golden, VP of Administration and Planning, Pearson 11:35 am - 12:15 pm Interviews: Profiles in Innovation Representatives from universities and ed tech companies will explain how and why they are collaborating with each other. Learn how these partnerships work and how they benefit each of the partner's available resources and help the companies to positively grow their business. Host: Frank Catalano, Senior Vice President of Marketing, Pearson Representatives: Dr. Gary Bitter, Professor/Executive Director, Arizona State University Ahmet Eti, Chief Executive Officer, Sebit, Inc Robert Fiance, Chief Executive Office, Software Technology, Inc. (STI) Midian Kurland, VP, Technology & Development, Scholastic, Inc. Dr. Russ Lea, Vice President of Research, University of South Alabama Charles Patton, Principal Scientist, SRI International 12:15 - 1:15 pm Lunch & Keynote: The Aha Moment - Seeing Innovation at Work Tom Houlihan, President and CEO, Institute for Breakthrough Performance and former Executive Director, Council of Chief State School Officers Just how are schools using the innovative products and services from the ed tech industry? Is there a connection between what schools want to use and what they in fact do use? What makes an innovation successful in the classroom or in administrative offices? And what role does the school leadership play in the success? 1:15 - 1:50 pm Innovation Incubator Introductions New this year, the Innovation Incubator Program was designed to locate and provide visibility to innovative developers of education technology products or services. Hear the participants of this program give a very short pitch about their innovative idea, product or service for the K-12 or postsecondary market. 2:00 - 5:00 pm One-to-One Business Connections 2:00 - 2:50 pm Building a Business with Innovative Solutions Driving Revenue and Value for Your Company Taking Innovation to Market What makes a product innovative AND marketable? What are the design elements that are attractive to students versus those required by the teachers/administrators? What's the value of game approaches, embedded assessments, correlation to curriculum standards and interoperability? Leaders: Mick Adkisson, Manager, Education Advocacy, SMART Technologies David McCool, President, Muzzy Lane Software Jessie Woolley-Wilson, President, K 12, Blackboard Corporate Positioning to Impact Your Company's Revenue and Value What's the role of branding and positioning of not only your products, but also your company? Learn how to attract and utilize capital, customers, partnerships and the best employees to maximize your new products and your company's valuation. Leader: Steven Cony, President, Communication Counselors, LLC Reactors: Kevin Custer, Principal, Arc Capital Development Charlene Blohm, President & CEO, C. Blohm & Associates 3:00 - 3:50 pm Building a Business with Innovative Solutions Driving Revenue and Value for Your Company Making a Business Out of Disruptive Technologies and the New Media Delivery Systems What are the forced changes and 'required re-invention that are creating innovative delivery models for digital content, curriculum and tools? We'll look instructional materials, content/movies and software service businesses. Leaders: Edward Fields, CEO, Hotchalk, Inc. John Richards, President, Consulting Services for Education and Lead, CSU, Digital Market Place Megan Stewart, Director, Worldwide School Solutions, Adobe, Inc. Generating your First 1000 Customer Sales How do you sell a new product once it's finally developed? Hear actual examples and specific marketing, sales, and channel tactics to reach those all important first 1,000 customers for a new product or and extension of current lines. Leader: Deborah Beckman, Vice President, Institutional Sales, Education Sales Management Jim McVety, Vice President of Business Development, MarketingWorks, Inc. Reactor: Torrance Robinson, Founder and President, eChalk, Inc. 4:00 - 4:50 pm Building a Business with Innovative Solutions Using Partnerships and Associations to Support Your Business Strategies How do you develop relationships with other companies and organizations to expand your market presence and develop better opportunities? Leaders: Carrie Heath, Senior Associate, Partnerships and Advocacy, Council of Chief State School Officers (CCSSO) Kathy Hurley, Senior Vice President of Strategic Solutions and Partnerships, Pearson Lillian Kellogg, Vice President, Education Networks of America (ENA) 5:00pm - 5:30pm The Late Afternoon Show with Ed Tech Luminaries and Leaders Back by popular demand - a lively Q&A session with industry luminaries and leaders who share their impressions, forecasts and advice to colleagues. Participants: Scott Kirkpatrick, President, Houghton Mifflin, Learning Technologies Farimah Schuerman, Founding Partner, Academic Business Advisors, LLC 5:30pm - 6:45pm Reception Refreshments and networking with industry colleagues. Continue conversations that you started during the day and talk with those you just met during the day and may want to do business with.

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