Experts' Guide to the K-12 Market
Kathryn Kleibacker, Linda Winter, and Carol Ann Waugh collaborate to present authors and publishers with a practical and innovative "how to" guide to successfully publicizing and marketing instructional products to school and community libraries. The book covers K-12 market trends; the home school market; library market trends; product development strategies; internet marketing strategies; traditional marketing strategies; and predictions for 2010.
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Product Code: XPG-02
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