CisionPoint, Cision

CisionPoint is an integrated, on-demand Web 2.0 software platform that improves the productivity of communication professionals and drives superior public relations results. CisionPoint's dashboard integrates the world's most comprehensive media research resource – Bacon’s Media Database – with intelligent applications that automate the planning, execution, monitoring, analysis and management of global, national and local PR campaigns.

Through access to Cision’s media database, CisionPoint enables PR professionals to communicate effectively with nearly one million editors, analysts, freelancers, broadcast journalists and bloggers. They learn specifics about the media, including journalists’ beats, story history, deadlines and preferred contact methods.

By integrating this intelligence with an on-demand platform and robust collaboration capabilities, CisionPoint enables communicators to:
• Plan campaigns, automatically build targeted media lists, search editorial calendars and manage media relationships using rich CRM functionality.
• Connect with media through their preferred channels, use CisionPoint’s SEO capabilities to create added story demand, and quantify the success of news release distribution.
• Monitor, manage and share broadcast, print and Internet news coverage from hundreds of thousands of outlets worldwide.
• Analyze results through graphics and reports that show the volume, tone, media mix and reach of coverage, as well as its publicity value.

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news.nationalgeographic.com, National Geographic Society

With over 5,000 stories and more than 1500 videos and photos, National Geographic News has been a leading source for science and nature news online since 2001. National Geographic News generates top animal, environment, weird, culture, space and tech stories daily.

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PRWeb, PRWeb

PRWeb has changed the way businesses, marketing departments and public relations firms think about news. PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication and to build and offer a search engine optimized platform for press release distribution.

Today, with more than 250,000 RSS subscribers and more than 30,000 Web publishers, PRWeb is a recognized leader in online news reaching more than 70 million people in the United States alone.

PRWeb makes it easy for the millions of people getting their news online every day. Regardless of size or budget, PRWeb offers everyone the opportunity to decide what is news and send it directly to the people they want to reach. Now, organizations can use their news to build online visibility, increase search engine rankings and appear on highly trafficked news sites.

PRWeb is a wholly owned subsidiary of Vocus, Inc., a leading provider of on-demand public relations management software. Vocus’ software addresses the critical functions of public relations including media relations, news distribution and news monitoring for traditional and social media campaigns. Awarded the Best Business Productivity Solution Codie in 2006, Vocus continues to provide technology that meets the changing needs of the PR industry.

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