Speakers

Keynote Speakers
	Chris Baker Senior Vice President, Global ISV/OEM Sales, Oracle Corporation Chris Baker is the Global Head of ISV/OEM Sales responsible for working with ISV/OEM partners to maximise Oracle's business through those partners, whilst maximising those partner's business to their end users. Prior to this role Chris was a member of Oracle’s EMEA Management Team and Senior Vice President with responsibility for Oracle’s core technology business. Chris joined Oracle in January 1997 holding a number of senior management positions, including Senior Vice President for its Technology License Business across the UK, Ireland and Israel. Vice President and Head of Oracle’s Consulting Practice for its operations in the UK, Ireland and South Africa and Vice President for Oracle’s Application and Technology products in the UK, Ireland and South Africa. Additionally he was UK Director for the Support Organisation within Oracle. Before joining Oracle, Baker worked at Digital Equipment Company for 13 years, most recently as the UK Sales Director responsible for the company's outsourcing business. Baker is a qualified civil engineer and holds a BSc in civil engineering from Dundee University. He has worked in the IT industry for more than 25 years.
	Nicholas Carr Author, The Big Switch & The Shallows A former executive editor of the Harvard Business Review, Nicholas Carr writes and speaks on technology, business, and culture. His intriguing 2003 Harvard Business Review article “IT Doesn’t Matter,” was an instant sensation, setting the stage for the global debate on the strategic value of information technology in business. His 2004 book, Does IT Matter? : Information Technology and the Corrosion of Competitive Advantage, published by Harvard Business School Press, was a bestseller and kept the worldwide business community discussing the role of computers and IT in business. Already a business bestseller, his latest 2008 book, The Big Switch: Rewiring the World, from Edison to Google, examines the future of computing and its implications for business and society. The Wall Street Journal says The Big Switch is "destined to influence CEOs and the boards and investors that support them as companies grapple with the constant change of the digital age." A prolific and nimble thought leader, Carr has written more than a dozen articles and interviews for Harvard Business Review and writes regularly for the Financial Times, Strategy & Business and The Guardian. His articles have also appeared in the New York Times, MIT Sloan Management Review, Wired, Business 2.0, Boston Globe, Industry Standard, The Banker, Director, BusinessWeek Online as well as in his popular blog, Rough Type. He also edited The Digital Enterprise, a book of HBR writings on the Internet. Nick’s newest book, The Shallows: What the Internet is Doing to Our Brains. examines the intellectual and social consequences of the Internet. It has received unprecedented international acclaim and has been reviewed in all major news publications. Carr has served as a commentator on CNBC, CNN, and other networks and has been a featured speaker worldwide at industry, educational, and government forums. In Spring 2008 CIO Insight named Carr’s Does IT Matter? one of the all-time “Top 15 Most Groundbreaking Management Books” and Ziff Davis included him as one of only a handful of IT management thought leaders on their “100 Most Influential People in IT” list. In 2007 eWeek named him one of the 100 most influential people in IT and in 2005, Optimize magazine named Carr one of the leading thinkers on information technology. Earlier in his career, Carr was a principal at Mercer Management Consulting. He holds a B.A. from Dartmouth College and an M.A., in English literature, from Harvard University.
	Michael Lock Vice President, Americas, Google Enterprise Michael oversees the Americas Sales and Operations organization for Google's Enterprise division. Since joining Google in 2005, Michael has helped rapidly expand Google's footprint within the global Enterprise marketplace. Currently, he is responsible for teams driving customer acquisition of Google's Enterprise offerings in the product areas of Search, Maps, Earth, Apps and Postini. A 25-year veteran of the enterprise information technology industry, Michael began his career at IBM where he held roles in the general systems and enterprise systems divisions. He moved to Silicon Valley as a sales and marketing executive for Oracle in the 90's and subsequently, took positions in several Silicon Valley start-ups. Michael played a pivotal role in the success and eventual acquisition of Virage, a pioneer of multimedia search and content management software. Michael holds a bachelor's degree in business administration from Wilfrid Laurier University in Waterloo, Ontario, Canada.
Additional Speakers
	David Abramson Director, Product Management, LogiXML David Abramson is the director of product management at LogiXML where he shapes the delivery of leading-edge business intelligence software products. David joined LogiXML in 2003 when he oversaw LogiXML's technical support, services, and training programs. Prior to joining LogiXML he led Database application development teams for Federal Government agencies including Dept. of Transportation, Department of Defense, and the US Postal Service. His expertise includes Business Intelligence system design, data modeling and web application software development, and he has been the featured speaker at several industry events including SIIA, SDTimes webinars, and BI industry events. David earned his bachelor’s degree from the University of Michigan
	Jan Aleman CEO, Servoy Jan Aleman is one of the most distinguished thought leaders on Cloud Computing in the world. As secretary of EuroCloud compendium (www.eurocloud.org), he has been a disruptive technology visionary leading the cloud revolution in computing. He is a published author and heavily quoted in many IT journals such as InfoWorld, Computerworld, Dr. Dobbs and others, as well as guest and keynote speaker at many cloud computing conferences worldwide. Jan is also on the steering commitee of the ICT Office SaaS/Cloud Group.
	Shubber Ali Silicon Valley Innovation Lead, Accenture Shubber is the Silicon Valley Innovation Lead for Accenture, where he is focused on the transformation of corporations into cloud-based social enterprises through business model innovation. Prior to Accenture, he was co-founder of an award-winning private equity backed technology company in the consumer products and informatics space, and began his career with KPMG, where he spent 5 years in management consulting in the Aerospace/Defense and High Technology practice. He is also currently an advisor and investor to numerous early stage technology firms. Shubber received his MBA from the McDonough School of Business at Georgetown University, where he is currently an Adjunct Professor of Innovation Management in the Executive MBA program, and has published numerous articles on topics ranging from innovation to management of core competencies in corporations.
	Amy Anderson Manager, ISV & Developer Relations Emerging Technology, IBM Amy works in IBM’s ISV & Developer Relations organization, which has a successful track record in delivering valuable benefits and services for partners. This year, she and her team launched the Cloud Specialty, a program that lets partners interact with IBM based on the partner’s needs for cloud computing, rather than IBM’s organizational structures. In addition, her team helped launch a new cloud-friendly pricing model, new cloud enablement roadmaps for ISVs, and a business model self-assessment tool for ISVs.
	Chris Baker Senior Vice President, Global ISV/OEM Sales, Oracle Corporation Chris Baker is the Global Head of ISV/OEM Sales responsible for working with ISV/OEM partners to maximise Oracle's business through those partners, whilst maximising those partner's business to their end users. Prior to this role Chris was a member of Oracle’s EMEA Management Team and Senior Vice President with responsibility for Oracle’s core technology business. Chris joined Oracle in January 1997 holding a number of senior management positions, including Senior Vice President for its Technology License Business across the UK, Ireland and Israel. Vice President and Head of Oracle’s Consulting Practice for its operations in the UK, Ireland and South Africa and Vice President for Oracle’s Application and Technology products in the UK, Ireland and South Africa. Additionally he was UK Director for the Support Organisation within Oracle. Before joining Oracle, Baker worked at Digital Equipment Company for 13 years, most recently as the UK Sales Director responsible for the company's outsourcing business. Baker is a qualified civil engineer and holds a BSc in civil engineering from Dundee University. He has worked in the IT industry for more than 25 years.
	Nara Balakrishna Vice President, Strategy, Appirio As vice president of corporate strategy at Appirio, Nara is responsible for the company’s strategy, corporate and solution messaging, sales enablement, and customer programs. Nara brings more than 15 years of experience helping technology develop and execute go to market strategies and programs and Prior to joining Appirio, Nara led a competitive strategy team at SAP. He has also served as a partner in the high-tech practice at Oliver Wyman. Nara holds a bachelor’s in Physics and Mathematics from Williams College.
	Anjul Bhambhri Vice President, Big Data, IBM Corporation Anjul Bhambhri has 23 years of experience in the database industry with engineering and management positions at IBM, Informix and Sybase. She is currently IBM’s Vice President of Big Data Products, overseeing product strategy and business partnerships. Previously at IBM, Anjul focused on application and data lifecycle management tools and spearheaded the development of XML capabilities in DB2 database server. In 2009, she received the YWCA of Silicon Valley’s “Tribute to Women in Technology” Award.
	Jason Blessing CEO , Plex Systems, Inc. Jason Blessing serves as Chief Executive Officer of Plex Systems, Inc., the leader in cloud-based ERP software for manufacturers. Plex Systemsâ€™ products serve the diverse â€œshop floor to top floorâ€ needs of manufacturers across a wide variety of industries around the world. Blessing joined Plex Systems from Oracle, where he was senior vice president of application development. Previously, he held a variety of executive roles at Taleo, a pioneer in cloud-based talent management applications that was acquired by Oracle in 2011. He started at Taleo as the general manager of its small and medium-sized business unit where he had global responsibility for sales, marketing, product development and services. Blessing also served as executive vice president of products and technology at Taleo where he oversaw the companyâ€™s product strategy, product management, engineering and cloud services functions. He has also held a variety of executive positions at PeopleSoft, Oracle and Price Waterhouse during his 20-year career in enterprise software and he currently serves as the chairman of the advisory board at Bunchball. Blessing holds a bachelorâ€™s degree from the University of Michigan, Ann Arbor and currently resides in the San Francisco Bay Area with his wife and three children.
	Eileen Boerger CEO, CorSource Technology Group, Inc. Eileen Boerger is President of Agilis Solutions and its parent company, CorSource Technology Group. Most recently, Eileen was Executive Vice President and General Manager of Agilis Solutions and has been responsible for the delivery of our outsourced software development services and technical staffing services. Eileen has extensive experience in the development and maintenance of software systems and applications. She also has managed the outsourcing of software development and maintenance projects to several countries, including Vietnam, India and New Zealand. Prior to joining the company, Eileen was Vice President of Operations at QualityLogic, where she was responsible for delivering Quality Assurance services. She has also held a variety of management positions at Mentor Graphics Corporation and Unisys Corporation. Eileen is currently a member of the Oregon Engineering and Technology Industry Council (ETIC), a public sector - private industry partnership focused on growing the capacity and excellence of Oregon's engineering and technology programs. She has served as a member of the Board of Directors of the Software Association of Oregon (SAO) and the Women in Technology International (WITI) Foundation. Eileen has been recognized by Open Computing magazine as one of the "Top 100 Women in Computing".
	Roger Bottum Vice President, Marketing, SpringCM Roger Bottum brings a wealth of experience in marketing, product strategy, and demand generation in the Software-as-a-Service (SaaS) and enterprise software segments. He led marketing for Axentis, one of the first SaaS companies to be successful in the enterprise market, which was named a Gartner Cool Company and acquired by Wolters Kluwer in 2009. He has held top marketing and product management roles at System Software Associates, Acresso (Flexera), and served as an associate partner at Accenture. In addition, Roger provided marketing and product leadership at Endeavor Information Systems, acquired by Francisco Partners, and ShowCase Corporation, a business intelligence software company where he contributed to a successful initial public offering. Roger is on the board of GT Schmidt, a private equity backed company. He holds a Bachelor of Arts degree from Colorado College, and has both attended and taught at Accenture’s St. Charles global training center.
	Todd Bursey General Manager, Professional Services Automation, FinancialForce.com Todd Bursey is general manager of FinancialForce.com’s Professional Services Automation business. Todd joined the company as part of FinancialForce.com's acquisition of the PS Enterprise solution from Appirio, Inc. and leads the company in the area of Professional Services Automation (PSA). Todd spent four years at Appirio in sales and consulting roles before heading up the PS Enterprise business. His career began at Accenture before he moved into consulting and eventually became director of business operations at Borland. Todd holds a B.S. in Civil Engineering from the University of Arizona.
	Don Charlton CEO & Founder, The Resumator
	Rhianna Collier Vice President, Software Division, SIIA Rhianna Collier is Vice President of the Software Division for the Software and Information Industry Association (SIIA). In her role, she assists software companies in strengthening the collective voice of the industry globally; identifying and addressing common challenges facing the industry; and developing the strategic relationships vital to competing and succeeding in today's marketplace. Prior to SIIA, Rhianna was Assistant Vice President for Scottish Development International, Scotland’s Economic Development Agency. At SDI, Rhianna played a pivotal sales role with an ambassadorial slant, promoting and representing Scotland in key sectors such as software, creative industries and energy. She developed business growth strategies, coordinated cross-geography initiatives and established key partnerships for Scottish and US companies.
	George Collins Leader, Cloud Practice, Deloitte Technology Practice George a leader in our cloud practice, specializing in advising technology clients in the creation, monetization, integration and marketing of their cloud solutions. His work in this space has seen him work with clients' R&D , Supply Chain, and IT functions in software and hardware providers across America, Asia, and Europe. George is also a member of Deloitte’s Technology Strategy & Architecture Service Line. In this role, George works closely with CIOs, helping to shape their IT strategies, define Enterprise, Data and Application Architectures and deliver successful business transformation supported by technology.
	Mark Cunningham Founder, CEO & President, Indicee Mark is a thought leader and passionate entrepreneur who’s committed to using technology for good, not evil. Over the years, he’s had to create (and deliver) countless data-driven spreadsheets, reports and presentations. He’s deeply familiar with the pains of pulling together and analyzing business data. That’s what initially motivated his family business, The Cunningham Group, and his brother Terry to begin building the world’s first Windows-based reporting tool, Crystal Reports in 1991.
	Dennis Dayman Chief Privacy Officer, Eloqua Dennis Dayman has more than 17 years of experience combating spam, security issues, and improving email delivery through industry policy, ISP relations and technical solutions. As Eloqua's Chief Privacy Officer, Dayman leverages his experience to help Eloqua customers maximize their delivery rates and compliance. Previously, Dayman worked for StrongMail Systems as Director of Deliverability, Privacy, and Standards and for Verizon Online as Senior Director of Security and Legal Compliance. He started his career as Director of Policy and Legal External Affairs for Southwestern Bell Global, now AT&T. Dayman sits on many email and privacy coalition/association boards and also advises many companies on their start-up growth strategies.
	Richard Dym Managing Director, BondiGroup Richard has 25 years of successful marketing, business development, and technical operations experience gained from the senior executive positions he has held at fast-paced technology companies ranging from venture-backed start-ups to global public enterprises. His broad experience includes active involvement in successful liquidity events including IPO, acquisitions, and sale. Most recently Richard served at Cheif Marketing Officer at SpotlightTMS. Prior to SpotlightTMS, Richard served as Chief Marketing Officer at OpSource, Chief Marketing Officer at AXS-One Inc., Senior Vice President of Marketing for Metromedia Fiber Networks (now Abovenet); SVP Marketing and General Manager of International Operations at ParcPlace; andGeneral Manager of the Multimedia Division at Autodesk. He holds a B.A. in Economics from Franklin & Marshall College and a M.A. in Economics from American University.
	Mat Ellis CEo & Co-Founder, Cloudability Mat Ellis is ceo and co-founder of Cloudability, a cloud service management company that helps business manage and monitor all of their cloud accounts, reduce waste, and identify opportunities for savings on the cloud. Founded in 2010, the company stemmed from his own need to manage cloud spend cross a number of accounts in an easier, more efficient way. A hands-on executive with over 20 years experience scaling and designing fast growing web products, he founded Tecnh, Inc. in 2009, and most recently served as general manager of AdKnowledge and VP of Technology for Connexus Corp.
	Feyzi Fatehi Chief Executive Officer, Corent Technology, Inc. Feyzi has over twenty five years of experience building high-performance high-tech businesses including multiple business units at HP and four software start-ups in Silicon Valley and in Southern California. Two of these start-ups were named among the annual Red Herring 100, with valuations from $100 Million to $1 Billion. Most recently, Corent won the 2009 Emerging Software Company of the Year award. Feyzi has been a keynote speaker around the globe from Sidney to Singapore, and from Washington DC to London and Rome. He has also spoken at events by Harvard, Wharton, Stanford, Pepperdine, MIT, Cal Tech, and UCLA Anderson School of Management. Feyzi is an inventor and patent holder for the design of the first real-time database. He earned a bachelor’s degree in Solar Engineering, a master’s degree in Software Architecture and an MBA in International Management. He received his director and corporate governance certificate from UCLA and is a graduate of Anderson School of Management’s prestigious M&A program. Feyzi was elected to the board of the Technology Council of Southern California in 2007 and the Chairman of its Orange County chapter in 2008. In 2009, IBM named Feyzi to their exclusive IBM Partner Advisory Council.
	Jake Fox Vice President, Product Management, SafeNet, Inc. - SRM Group Jake Fox is Vice President of Product Management for SafeNet’s Software Monetization Solutions. In this role, Jake is responsible for overall product strategy and management of the Sentinel product line. Prior to this role, Jake was responsible for the product development and market launch of the Sentinel Cloud Services. Jake joined SafeNet in July of 2005, as part of SafeNet’s acquisition of MediaSentry, as the Director of Business Development, Digital Media Services. In this role, he brought two new anti-piracy services to market in the entertainment industry. He was responsible from inception to launch of all aspects of product management, business development, and management oversight of all engineering activities. Prior to joining MediaSentry, Jake worked for EarthLink, Inc. (NASDAQ: ELNK), a leading Internet Service provider where he spent nearly 8 years in various leadership roles. He was Director of Corporate data warehousing where he led a corporate initiative to develop data warehousing and reporting capabilities to span all major systems within the enterprise. Prior to this, Jake was Director of Broadband Operations where he oversaw all operations activities related to the cable, DSL, and alternative high speed businesses. Jake graduated with honors from UCLA where he received a degree in Economics.
	Jim Geisman Founder & Principal, Software Pricing Partners, Inc. Jim is an acknowledged expert in software pricing and, since founding the firm in 1982, has helped several hundred companies develop effective pricing strategies. He has consulted with a number of established and emerging software companies. He has experience in B2B desktop, enterprise-class and, more recently Software-as-a-Service / on demand software. He is a frequent speaker at national and international events and is an acknowledged expert in software price setting and deal negotiations. He is widely published in national and international business and trade publications. Jim was the editor of Software Success, a newsletter for software company CEOs. He was on the Executive Committee of the MIT Enterprise Forum and chaired the Forum's Start-Up Clinic from 1992 - 2002. He was on the Board of the Harvard Business School Association of Boston. Jim is on the Board of the Professional Pricing Society. www.softwarepricing.com
	Stephen Gold Stephen Gold, Director of Marketing, Watson Solutions, IBM Corporation Stephen has global responsibility for marketing strategy, marketing communications including social media, public relations, and analyst relations, sales enablement, demand generation, and events. Prior to taking on the WW Marketing and Global Education role he was Vice President for Worldwide Marketing (CMO) at SPSS, which was acquired by IBM in October of 2009. Stephen has a twenty year winning track record of leading successful enterprises and building businesses across industries (technology, software and services) and geographies (domestic and international) for both high growth private and multi-billion dollar publicly traded corporations. Stephen holds a B.S. in Mechanical Engineering from the University of Illinois at Champaign-Urbana and graduated with distinction from Carnegie Mellon University with an MBA. He was recognized as the “Entrepreneur of the Year” by both Carnegie Mellon as well as the Pennsylvania Small Business Association. Stephen has appeared on CNN and is a featured speaker at various analyst conferences and universities.
	Charles Goldenberg Vice President, Cognizant Technology Solutions Charlie Goldenberg is Vice President in charge of Cognizant Business Consulting (CBC) for the Technology Vertical. The CBC practice focuses on delivering management consulting solutions within the technology industry that complement our IT services. Charlie has more than 30 years of management consulting experience, and has focused on serving technology industry clients. In previous work, he was a partner with KPMG Consulting and then with Deloitte Consulting. At Deloitte, Charlie .led the U.S. high technology industry practice. He also led several of Deloitte’s most important technology client relationships, including: Microsoft, Sun Microsystems, Cisco and Intel. After leaving Deloitte, Charlie was a partner with Mercer Management Consulting and helped the firm establish relationships with several major technology clients, including Symantec, Intel and HP. He started his consulting career with Booz & Co.
	Lou Guercia President and CEO, Scribe Software As President and CEO for Scribe Software, Lou is responsible for Scribe's direction, continued growth as a leader in mid-market and enterprise integration as well as the company's entry into the cloud through integration-as-a-service (IaaS) offerings. He is a member of the SIIA Software Board of Directors and the MassTLC Cloud cluster. An experienced entrepreneur, Lou has helped build several startups into successful brands and companies. He joined Scribe from Lotus Software where he served as Director of Operations and Strategy for Online Collaboration Services, IBMâ€™s first public cloud service. Lou came to IBM as CEO of WebDialogs, a leading provider of SaaS web conferencing services to channel partners, upon its acquisition by IBM in August 2007. Prior to WebDialogs Lou was Vice President of Business Development at Tessera Enterprise Systems, a pioneer in the field of customer relationship management. At Tessera he was responsible for strategic alliances and helped oversee the companyâ€™s acquisition by iXL Enterprises in 1999. Prior to Tessera, Lou co-founded Workgroup Solutions, a regional systems integrator for client/server technology, where he was Senior Vice President of Sales and Marketing. Lou was involved in all facets of the spin-off of Workgroup Technology Corporation, including its venture capital investment and Initial Public Offering. He began his career at Xerox, where he held various sales positions and gained early exposure to the internet. Lou graduated cum laude from the University of New Hampshire.
	Sven Hammar CEO, Apica Sven Hammar, founder and CEO of Apica, is an expert in application testing, performance monitoring and website optimization. He has both business and technical experience with start-ups and has established companies in the United States and in Europe. Sven has served in many positions throughout his career, including CEO, VP of Sales and VP of Marketing. Svenâ€™s expertise includes presenting and receiving major venture capital funding, establishing distribution and partnerships with leading industry players and leading mergers and acquisition transactions.
	Quentin Hardy Deputy Tech Editor, New York Times Quentin Hardy is Deputy Technology Editor at The New York Times. He writes about computing and society for the paper and the Bits blog. He speaks at numerous panels on technology and business, and teaches at the iSchool of the University of California, Berkeley. Previously he was Executive Editor for Forbes Media, writing for Forbes magazine and the Forbes.com website. For over a decade he has appeared on "Forbes on Fox," a weekly business news show serving over 1 million viewers. Mr. Hardy spent eight years at The Wall Street Journal. At the Journal's Tokyo bureau he reported on the Japanese banking crisis and market collapse. From 1994 until 1999, he covered the wireless industry and Silicon Valley culture from the paper's San Francisco office. He also worked at AP/Dow Jones newswire in Tokyo from 1988 to 1991, covering Asian energy markets and natural resources. Mr. Hardy is a graduate of Kenyon College and has a Masters degree from the University of London. In 1995 he was awarded a Knight-Bagehot Fellowship from the Columbia University School of Journalism. His Forbes cover story, "Hope and Profit in Africa," received a citation from The Overseas Press Club.
	Louis Hayner EVP/CSO, WVT Communications Group, Alteva & USA Datanet Louis Hayner has over 10 years of management and entrepreneurial sales experience in telecom services. After Alteva was acquired by WVT Communications Group (NASDAQ: WWVY) in August 2011, Louis was appointed Chief Sales Officer of the company and is responsible for all sales and marketing for WVT Communications Group and its subsidiaries, Alteva and USA Datanet. Prior to joining WVT Communications Group, Louis was Chief Sales Officer at Alteva where he managed the entire sales and marketing team. Louis played a critical part in the companyâ€™s growth by spearheading the launch of Altevaâ€™s Wholesale and Channel Partner programs, while helping grow the companyâ€™s revenue by 62% within the first year. One of his biggest accomplishments at Alteva was securing a deal that increased the companyâ€™s business by approximately 650%. Louis served as Sales Manager at ATX before joining Alteva as the Director of Sales in 2005. Louis is considered by many to be an industry expert, having been quoted in the press and published numerous times. He is also a recognized presenter at leading tradeshows and conferences, having recently presented at ITEXPO East 2012 on educating the channel with industry standard certifications, the Microsoft Worldwide Partner Conference 2011 on partner best practices for winning against the competition, and at the Parallels Summit 2011 on implementing hosted solutions with Parallels Automation. Louis is one of the founding members of the Association of Contingency Planners (ACP), the nationâ€™s first organization to specialize in telecommunication continuity planning and restoration, and was elected to serve as the Director of Education in 2006. He is also one of the Philadelphia Business Journal's â€œWho's Whoâ€ Executives and Professionals.
	Russell Hertzberg Vice President, Technology Solutions, SoftServe Inc. Russ Hertzberg has 12 years continuous experience in executive and entrepreneurial product ownership roles in Cloud Computing. From 1997 to 2000, through technology acquisition, he developed, managed, and grew the most successful commercial managed hosting service in Scantron history. From 2003 to 2007, he was an operating angel in one of the first SaaS providers of on demand document and data sites. Company assets were sold in 2007. From 2008 to 2011, he provided consulting services for a series of Cloud Computing projects including the Workxpress PaaS, the M86 email and web security Cloud, and the Aria Systems SaaS billing and subscription management platform. Russ joined SoftServe Inc. in May of 2011, as Vice President, SaaS and ISV Solutions.
	Amede Hungerford Senior Director, Global Channel Marketing, NetSuite Amede Hungerford brings over 20 years of channel, product and regional marketing experience in the high technology sector. Hungerford manages NetSuite’s overall channel marketing strategy and plays a leading role in driving NetSuite's channel program success ranging from partner recruitment, enablement and overall management. Prior to NetSuite, Amede served as Senior Director of Solutions Marketing at FICO, the leading decision management company, where he successfully launched the partner marketing program for their analytic software business. Hungerford was also Senior Director of Americas Marketing at Sybase, the leading provider of mobile middleware and data analytic solutions that was acquired by SAP. He also held a variety of marketing and sales management roles at HP, where over ten years he established HP and Oracle as leaders in the then-nascent data warehousing market. Amede holds an MBA from The Wharton School of Business and a BSEE degree from Duke University.
	Robert Jurkowski Managing Partner, On Demand Advisors Robert Jurkowski is a Founding Partner of On Demand Advisors, a strategic consulting firm dedicated to the success of CEOs and business leaders. For the past 25 years Robert has built and scaled 9 software and services companies as an operating “hands on” leader at every stage of revenue growth from “start up” to public companies. He is a former public and private software company CEO and an accomplished speaker at industry forums and events. Robert co-founded the IBM Software as Service Partner Council and has served a SIIA Software Division Board member. He has built an extensive network of business leaders and is passionate about serving CEOs and business leaders to assist with their success, personally and professionally. More of Robert’s background can be found on LinkedIn. Prior roles have included CEO and Chairman at Selectica, Inc. – a public software company, CEO at Intacct Corporation, a pioneer in Software-as-a-Service, COO at Apriso Corporation, COO, at Silicon Energy Corporation, VP of Worldwide Operations at RightWorks Corporation and VP of Sales at Aurum Software. Other leadership positions were held with Dun & Bradstreet Software, ADP, Oracle Corporation
	Jeffrey Kaplan Managing Director, THINKstrategies Jeff Kaplan is the Founder and Managing Director of THINKstrategies, a strategic consulting firm that helps IT enterprise decision-makers with their sourcing strategies; solution providers with their marketing strategies; and venture firms with their investment strategies. Kaplan is also the founder of the Managed Service Showplace® and Software-as-a-Service (SaaS) Showplace® free, online directories. THINKstrategies' online directories provide an easy-to-use listing of SaaS solutions by application and MSPs by service category, and extensive information and insight about industry best practices to help organizations fully leverage the growing array of SaaS solutions and managed services.
	Vincent Lam Product Marketing Director, Information Builders Vincent Lam, product marketing director, is responsible for the global marketing of iWay Software’s entire product line. Mr. Lam has a diverse background in the technology sector and has helped position iWay Software’s products as best of breed in a competitive marketplace. Earlier in his career at the company, Mr. Lam was a strategic product manager. He introduced new strategic and innovative products to the marketplace such as WebFOCUS Magnify, the world’s first real-time transactional enterprise search solution. Mr. Lam’s background includes innovation at Wall St firms, technology firms, and entrepreneurship.
	Lars Leckie Managing Director, Hummer Winblad Venture Partners Lars is a Principal at Hummer Winblad and has played a key role in the firm’s investments in Aria Systems (SaaS billing and customer management) and vKernel (Virtualization Infrastructure). Prior to joining Hummer Winblad Venture Partners in 2006, Lars was involved in founding and operational roles at start-up companies. He was a co-founder of AutoFarm (now Novariant), a company focused on GPS and robotics. Lars was in charge of strategy, product marketing, business development and building the sales team across three continents. Lars has also been involved with the founding team of SportBug, a GPS and Internet fitness company. While Lars spends less time programming now, he started his technical career coding and hacking computer games. He is the holder of several US patents. Lars is an avid sailor and a former member of the Canadian Sailing Team. He represented Canada sailing Snipes in the Pan American Games as well as other international events.
	David LeDuc Senior Director, Public Policy, SIIA David represents the Association before Congress, the Administration and other policymakers across a number of key ICT public policy issues, including e-commerce, privacy, cyber security, cloud computing, open standards, e-government and information policy. He has been instrumental in helping to advance the software and digital content industries, including many major policy objectives back to the late 1990s.
	Dominique Levin Chief Marketing Officer, Totango Dominique Levin is the Chief Marketing Officer at Totango, a provider of in-app customer analytics and customer engagement for SaaS companies. Previously, she was CEO and CMO at LogLogic, a leader in IT big data analytics acquired by TIBCO. She also held executive management positions at Fundly (a cloud based social fundraising platform for non-profits), Intel, Nippon Telegraph and Telephone and Philips Consumer Electronics and has a past life as a venture capitalist. Dominique blogs and tweets as @nextgencmo on www.nextgencmo.com. She holds an MBA with distinction from Harvard Business School and a Master of Science Cum Laude in Industrial Design from Delft University of Technology.
	Maribel Lopez CEO, Lopez Research Maribel brings both enterprise and consumer market expertise honed from two decades of product management and technology marketing expertise as well as industry analyst expertise roles. Maribel launched Lopez Research LLC in 2008 to offers detailed research-based strategic guidance for dealing with disruptive trends through strategy consulting, advisory services and custom market research. Maribel offers guidance in go-to-market strategies, product gap analysis and competitive assessments, as well as strategic partnering and acquisitions strategies. Maribel combines survey-based research and predictive analysis to gain insight into coming trends. The company has analyzed multiple topics related to the telecommunications industry including operator network and service strategies, enterprise voice and data communications, all mobile services as well as the consumer markets for voice, Internet and entertainment services. The firm’s mission is to understand the evolution of these markets in order to assist its clients’ with technology selection. Prior to founding Lopez Research, Maribel was a respected analyst for more than 10 years at Forrester Research, most recently as Vice President of the tech industry strategies group, providing analysis on multiple topics including network and service strategies, enterprise communications and consumer markets for voice, video and data. Before she joined Forrester, she worked for Shiva Corporation, where she held positions in strategic marketing, product marketing and was responsible for a competitive product evaluation laboratory. Prior to joining Shiva, she worked for International Data Corporation as a data networking industry analyst. Maribel started her career at Motorola holding positions in finance, marketing and global corporate development.
	Mark MacCarthy VP, Public Policy, SIIA Mark MacCarthy joined the Software and Information Industry Association in February 2011 as Vice President for Public Policy. He directs their public policy initiatives in the areas of intellectual property enforcement, information privacy, cybersecurity, cloud computing and the promotion of educational technology. He is also an adjunct faculty member at Georgetown University, where he teaches courses in information privacy and tech policy in the Communication, Culture, and Technology Program, and courses in political philosophy in their Philosophy Department. His previous public policy experience includes senior positions with Visa, Inc., the Wexler Walker Group and Capital Cities/ABC and the Energy and Commerce Committee of the U.S. House of Representatives. He holds a Ph.D in philosophy from Indiana University and an MA in economics from the University of Notre Dame.
	Ross Mason CTO and Founder, MuleSoft Prior to founding MuleSource (now MuleSoft), Ross Mason was Chief Executive Officer of SymphonySoft Limited, an EU-based company providing services and support for large-scale integration projects. Previously, Ross was Lead Architect for RaboBank and played a key role in developing one of the first large-scale ESB implementations in 2002. He has also worked with NatWest Bank, Credit Suisse and UBS. Ross founded the open source Mule® project in 2003. Frustrated by integration "donkey work," he set out to create a new platform that emphasized ease of development and re-use of components. He started the Mule project to bring a modern approach, one of assembly, rather than repetitive coding, to developers worldwide. Ross holds a BS (Hons) in Computer Science from Bristol, UK
	Jamal Mazhar CEO & Founder, Kaavo Jamal Mazhar is founder and CEO of Kaavo, a leader in application-centric management for Cloud Computing. Jamal possesses more than 17 years of experience in technology, engineering and consulting with a range of Fortune 500 companies including General Electric Capital and ING U.S. Financial Services. Prior to starting Kaavo, he established technology infrastructure and product development operations in India for a Canadian business analytics startup. Previously, Mr. Mazhar managed integration, development and continual improvements to IT assets while working at ING. He established ING’s “Center of Excellence for B2B” which streamlined $2 billion per month in electronic money transfer operations. As Lead Architect at GE Capital e-Business team, Mr. Mazhar directed analysis and implementation efforts and improved the performance of the website generating more than $1 billion in annual lease revenues. At Trilogy Software, an innovative technology company, Mr. Mazhar provided technical and managerial expertise for several large scale e-business implementation projects for companies such as Boeing, NCR, Gartner, British Airways, Qantas Airways, and Alltel. Mr. Mazhar earned his BS in Electrical and Computer Engineering from the University of Texas at Austin and MBA from NYU Stern School of Business.
	William McNee Founder & Chief Executive Officer, Saugatuck Technology Inc. Mr. McNee is the President and CEO of Saugatuck Technology, a subscription research and advisory firm focused on emerging industry trends and disruptive technologies driving change in enterprise IT. Over the past few years, Mr. McNee has helped spearhead the firm's research into evolving business models as a result of the shift to software-as-a-service (SaaS) and Cloud Computing. More recently, he has been actively involved in launching the firm’s CIO-targeted Cloud migration / leadership practice. Prior to founding the firm in 1999, Mr. McNee spent eleven years with Gartner, Inc., most recently as Group Vice President and Research Fellow, responsible for guiding the firm's overall research strategy. A recognized expert in enterprise software and related business / IT services, Mr. McNee spent five years leading Gartner's Business / IT Management practice as its Director of Research, focusing on CIO governance, IT sourcing models and e-commerce management strategies. Prior to this role, he was a lead analyst focusing on enterprise business applications, and asset management strategies. Prior to Gartner, Mr. McNee held strategic planning, financial management and marketing positions at CBS, HBO, Comshare and the Institute for Social Research. A frequent speaker at industry conferences, Mr. McNee has published hundreds of articles and consulted with thousands of business and IT executives, and vendor clients around the globe. Mr. McNee is a University of Michigan alumnus, and has completed graduate work in economics at New York University.
	Jon Miller Vice President, Marketing, Marketo Jon leads strategy and execution for all aspects of corporate communications, demand generation, brand, and product for Marketo (where he eats his own dog food and practices what he preaches). Jon explores best practices in demand generation, lead management, and online marketing in his popular blog, Modern B2B Marketing, and is a frequent columnist and speaker at industry events. Before co-founding Marketo, Jon was a vice president at Epiphany, a CRM strategist at Exchange Partners, and a strategic consultant for Gemini Consulting. Jon graduated Magna Cum Laude in Physics from Harvard College and has an MBA from the Stanford Graduate School of Business.
	Barry Morris Founder & CEO, NuoDB Barry is an accomplished software CEO with over 25 years of industry experience in the USA and Europe, running private and public companies ranging in scale from early startup phase to 1,000+ employees. He loves to build companies around industry-changing paradigm-shifts in technology. Barry joined IONA Technologies (NASDAQ:IONA) in the very early days and ultimately as CEO led Ireland's most successful software company through its strongest period of growth. He built the company to over 10,000 customers, over 270 technology partners, over $180m in revenues and over 70% marketshare. IONA's Orbix became the most widely deployed strategic middleware product in the world. Under Barry's leadership IONA introduced the industry's first middleware microkernel now incorporated in the popular open source FUSE ESB product. IONA laid the groundwork for modern SOA-based systems, and was influential in the rapid growth of the Irish technology industry during the Celtic Tiger era. As Chairman and CEO of StreamBase Systems Barry took an MIT project led by Dr Michael Stonebraker and built it into the market pioneer and leader in Complex Event Processing (CEP). StreamBase uses advanced database technologies to correlate, analyse and respond to hundreds-of-thousands of events per second. StreamBase is widely used today in financial services, ecommerce, multi-user online games, and intelligence applications. As connected devices, RFID, sensor networks and real-time systems continue their explosive growth CEP is set to become a pervasive part of computing everywhere.
	Royce Murphy CEO, Real Status
	Rick Nucci Founder & General Manager, Dell Boomi Rick is the Founder and General Manager of Dell Boomi where he is responsible for all operations and strategic direction. He has led the company's successful transformation from a traditional software product company to a leading infrastructure provider in the SaaS and cloud computing industry. In his role at Dell Boomi, Rick is constantly engaged with customers and partners to ensure alignment between business needs and Dell Boomi’s strategy and operations. Prior to founding Dell Boomi, Rick worked for EXE Technologies, a market leading supply chain execution software company, in the areas of product development and implementation. It was in this role that Nucci learned first-hand the cost and complexity of integrating disparate applications and business partners. With over 15 years of business experience in application and data integration, Rick applies this experience to guiding the company's strategy and operations. Rick frequently speaks at industry and business events nationwide including Gartner AADI, Cloud Expo and All About the Cloud.
	Roman Pavlyuk Lead Development Operations Architect, SoftServe Roman has over ten years of experience implementing operations practices for major IT deployments. He is deeply familiar with integration of ITIL practices, open source, Agile, and SaaS operations automation. At SoftServe Roman leads teams which provide configuration and deployment management for thousands of production and stage instances, for several SaaS providers, across multiple IaaS platforms. He is also the product owner for an operations automation framework developed from open source tools. Roman is familiar with all aspects of operationalizing SLAs for SaaS providers. He is also continuously driving the best operational practices which can deliver on performance transparency for SaaS providers.
	Michael Pearl Principal, PricewaterhouseCoopers Mike is a Principal in PwC's US Consulting business serving as PwC's US Cloud Computing Leader and a leader of PwC's Digital Transformation initiatives. Mike is one of the principal authors of the firm's Digital Transformation framework and Cloud Computing strategy. Mike has over 20 years of business consulting experience delivering strategy and operations consulting as well as large scale transformation and technology services to clients in the across multiple industries. He has extensive experience in helping organizations assess, design and implement strategies focusing on the improvement of business and technology processes. Mike's thought leadership on emerging business and technology issues helps to shape the firm's point of view. He was a primary contributor to PwC's Technology Forecast titled "Driving growth with Cloud Computing". He is a frequent speaker on the topic of emerging technology and business models.
	Steven Perkins National Managing Director, Technology Industry Practice, Grant Thornton Steve Perkins is the National Managing Director of Grant Thornton’s Technology Industry Practice. As such he develops and executes strategies to assist technology companies grow profitability and manage risk. Steve serves as a key member of US team to promote institutional acceptance with the technology industry investment community. Steve has 34 years of experience advising clients on the most effective use of information technology across a wide range of industries. Additionally, he has developed and executed product and services growth strategies, specializing in software and technology services. Steve served in senior leadership roles with Fortune 100 technology companies, managing profit and loss, and building and leading teams for both the US and international markets. These roles also included leading business strategy, government relations, product development and marketing functions.
	Michelle Quinn Technology Correspondent, Politico Michelle Quinn is a Silicon Valley-based technology correspondent for POLITICO Pro. She writes about issues such as privacy, cybersecurity, Internet governance, online sales tax, patents and more. For 15 years, she covered Apple, Hewlett-Packard and digital entertainment for the Los Angeles Times, the San Jose Mercury News and the San Francisco Chronicle.
	Shailesh Rao Director, New Products & Solutions, Google Enterprise Shailesh Rao is Director of New Products & Solutions for Google's Enterprise business. In this role, he is responsible for Global Sales, Business Development and GTM for Google's Cloud Platform and Solutions as well as Chromebooks for Business. He joined Google in 2011 with 17 years of experience in the enterprise software and cloud computing business including roles in product management, sales, strategy and product marketing. In his most recent role before joining Google, he was a Sr. Vice President at SAP, where he was held several senior roles within SAP's On Demand business unit. He also held product management roles at Siebel Systems and Salesforce.com before honing his entrepreneurial skills as a co-founder or business executive at 3 Silicon Valley startups. Shailesh graduated with an MBA from Harvard Business School, an M.S in Computer Science from Old Dominion University and a bachelor’s degree in mechanical engineering from the National Institute of Technology, India.
	Lisa Reeves VP & GM, Access and Cloud, Citrix Lisa Reeves joined Citrix Online in 2010 to oversee the access and cloud line of business. She is currently responsible for product development and marketing strategy for the company’s GoToMyPC remote access brand and for all initiatives related to cloud computing. Before coming to Citrix Online, Lisa was a general partner at Vista Ventures, a venture capital firm targeting early-stage investments in companies in the software, digital media, and network sectors. She previously led SAP Ventures, the corporate venture investing arm of SAP AG, and spent 9 years in senior operating roles at SAP America, including sales, marketing, business development and consulting. She began her career in the automotive industry. Lisa holds a B.A. from Kalamazoo College and an M.B.A. from the Thunderbird School of Global Management.
	Aaron Ricadela Technology Writer, Bloomberg BusinessWeek Aaron Ricadela covers technology from Bloomberg News' San Francisco bureau. Previously, he was a writer and editor for Businessweek.com, and an editor-at-large at InformationWeek. His work has also appeared in The New York Times, Wired, and Germany’s Focus magazine and Die Süddeutsche Zeitung. In 2003, Aaron was awarded an Arthur F. Burns fellowship from the International Center for Journalists. He holds an M.B.A. from the University of Wisconsin-Madison and a B.A. in English and Journalism from the University of Massachusetts-Amherst.
	Michael Riegel VP, ISVs, Startups, & Academic Programs, IBM Corporation Mike currently serves as Vice President of ISVs, Startups and Academic Programs for IBM. In this role he directs IBM’s partnerships and marketing in these areas to drive innovation, skill development and joint solution creation to advance the IBM Smarter Planet strategy. He has over a dozen years of experience working with channel partners to drive top line revenue growth and client satisfaction. Previously, Mike served as Vice-President of Channel Sales for IBM’s Business Continuity and Resiliency Services unit. Mike has been a featured speaker at events around the world covering topics as diverse as marketing and branding strategies, channel development, innovation and business strategy, risk management, business transformation, leadership and change management, sustainable cities, Linux and open-source trends, software and cloud-based business models, and social media marketing. He has been recognized with several industry awards for excellence in innovation, marketing and communications, channel execution, and product development. He has been featured in Businessweek magazine and he was recently profiled in Forbes India for his work in leading IBM’s programs with startups and venture capital firms.
	John Rowell Co-Founder & Chief Technology Officer, OpSource, Inc. Over the past decade, Mr. Rowell has held senior management positions with leading hosting, telecommunications, and Internet services companies. He has extensive experience building, operating, and managing complex global IT infrastructure systems that are able to scale to meet dynamic business requirements. Prior to co-founding OpSource, Mr. Rowell led a team of over 500 people as Vice President of Operations for Metromedia Fiber Network (MFN). He was responsible for the delivery of managed services and the operation of the MFN data centers in the Americas, supporting leading enterprise customers including BP Amoco, Deutsche Bank, JP Morgan Chase, Microsoft, Paramount, and Sony. He joined MFN through the acquisition of SiteSmith, where he was Vice President of Operations. Before joining SiteSmith, Mr. Rowell was Director of Enterprise Services for UUNET Technologies, where he led the team responsible for the design, implementation, and ongoing support of large-scale enterprise environments in an outsourced model. Clients included AutoNation, Disney, The Go Network, Levi Strauss, Marriott International, mySap.com, Sony Playstation, and Symantec. Mr. Rowell holds a B.S. from the University of Alabama and attended the masters program for engineering management at George Washington University.
	Ken Rutsky President, KJR Associates Ken Rutsky, President of KJR Associates, is a Strategic Marketing Consultant, speaker, author and trainer. Ken has over 20 years of technology experience in large organizations such as Intel and IBM and start-ups and fast growth companies such as Netscape. In his career he has launched and managed innovate programs such as Intel Inside TV co-op, Netscape Now, the Internet's first affiliate marketing program, and McAfee's Web Security SaaS offering. Today, Ken's practice is laser focused on helping large and small companies create innovative and effective go to market strategies and programs in the face of connected, information inundated buyers.
	Treb Ryan CEO, OpSource, a Demension Data Company Since 1996, Mr. Ryan has been instrumental in defining and creating services organizations that improve the quality and reliability of the technology infrastructures businesses depend on for communications and commerce. Prior to co-founding OpSource in 2002, Mr. Ryan was President of the Americas for Metromedia Fiber Network (MFN). He was responsible for integrating the sales and delivery organizations of the company's Internet businesses-hosting, IP networking, and managed services. Under his leadership, MFN customers included BP Amoco, JP Morgan Chase, Sony, Microsoft, and Mercedes-Benz. Mr. Ryan joined MFN from SiteSmith, a company that he co-founded in 1999 and ultimately sold to MFN the following year in a deal valued at $1.4 billion. Mr. Ryan has been a guest speaker at numerous industry events, including CIO, venture capital, Internet, hosting, and software conferences. He attended UCLA and is an advisor to the UCLA CLAS fund.
	Guy Shani COO, Clarizen
	Ray Solnik President, Appnomic Systems, Inc. As president of US Operations, Ray has responsibility for enhancing Appnomic's presence in North America. Ray brings twenty years of deep technology experience in the cloud computing sector, managed networks services, and data communications. Prior to joining Appnomic Systems, he was president of Buena Vista Business services, a California consultancy that provides interim executive leadership and management consulting services to technology companies. He also held C-level positions with OpSource, an Infrastructure as a Service (IaaS) company recently acquired by Dimension Data – an NTT subsidiary with $4 billion in annual sales, and New Edge Networks, which was acquired by EarthLink, Inc. (NASDAQ: ELNK). Solnik has a bachelor's degree in economics from the University of Michigan and a master's degree in business administration (MBA) from Stanford Graduate School of Business.
	Lance Speck Vice President & General Manager, Integration, Pervasive Software Lance Speck is Vice President and General Manager, Integration Products for Pervasive, responsible for the growth of the data integration business unit and its strategic leadership position in delivering innovative on premise and cloud-based integration. In more than a decade at Pervasive, Lance has served in a variety of senior management roles, most recently as Senior Director of Sales, Marketing and Services for Pervasive Integration Products. His team is responsible for thought leadership and execution strategy for integration products delivered via direct and indirect channels, including SaaS vendors, ISVs, and BPOs, as well as to the enterprise. These primarily address data management, data quality, and data integration for customers in industries including healthcare, financial services, billing, marketing automation, retail, HR, and logistics, as well as local, state and federal government. Lance joined Pervasive Software in 2001 from United Devices, where he was a senior account executive focused on providing grid solutions and distributed computing software and services. Prior to United Devices, Lance worked as an Account Executive at Pervasive including moving to San Jose in 1999 to open an office in Cupertino. Lance worked for Lotus Development Corporation prior to and after the acquisition by IBM. Lance holds a BA in government from The University of Texas at Austin.
	Roman Stanek CEO & Founder, GoodData Roman is GoodData’s visionary leader, who had the crazy idea back in 2007 that cloud computing could finally make good on the broken promises of generations of BI. Roman has been a tech entrepreneur for almost 20 years. He was Founder and CEO of NetBeans (acquired by Sun Microsystems) and Systinet (acquired by Mercury Interactive and later Hewlett Packard).
	Tien Tzuo Founder & CEO, Zuora Tien Tzuo, widely recognized as one of the thought leaders in the software-as-a-service industry, founded Zuora in 2008 and serves as CEO. Under his leadership, Zuora has become one of the fastest growing SaaS companies, carries an extensive list of prestigious industry awards, and became cash-flow positive at a record rate. Before Zuora, Tzuo was one of the â€œoriginal forcesâ€ at salesforce.com, joining as employee number 11. In his 9 years at salesforce.com, Tzuo built salesforce.comâ€™s original billing system and held a variety of executive roles in technology, marketing, and strategy organizations, including building out the product management & marketing organization.
	Frits Veltink Managing Director, SaaS Energy Mr F. (Frits) Veltink Frits Veltink takes an business leadership role in the international Software and Services business (SaaS). In his carreer he developed a strong sense and focus on the added value of IT for businesses. He build a track record in diverse sales & marketing and management roles within the software branche ( IBM environment) and outsourcing ( BSO/Origin). Since 1999 He became an entrepreneur in the internet space by setting up and growing Siennax , Siennax Learning Services and recently SaaSplaza , a market place bringing together ISVâ€™s and Solution Partners for the transparent delivery of software as a service on a global scale. Where he was as well responsible for the US operations in San Diego . This with a strong focus on the Microsoft Dynamics world. After SaaSplaza he founded SaaS Energy, supporting ISVâ€™s, Solution Providers, Distributors & ISV start-ups in their transition and accelaration towards a service oriented business model. Frits served for two year as the European Chairman of Comptia's Software Services Group for Europe, formerly the ASP Industry Consortium a global advocacy group promoting the ASP industry. Within the global Microsoft Incubation S+S program he is seen as a leading partner in driving the awareness and readiness of the Microsoft S+S partner community.
	Phil Wainewright Managing Director, Procullux Ventures Phil Wainewright is CEO of strategic consulting firm Procullux Ventures and an influential commentator and strategist on Internet computing and its impact on business. He specializes in on-demand services (SaaS), services architectures (SOA) and Web 2.0/Enterprise 2.0, and has closely observed the evolution of SaaS and webware ever since he founded the ASPnews.com website in 1998 to track the then nascent ASP industry. In his work, he focuses on identifying the practical business applications (or shortcomings) of emerging technology innovations. He makes his findings available via private consulting, published research, public speaking, webcasts and blogging. His blogs include the ZDNet Software as Services blog and the Loosely Coupled blog, he is a member of the Enterprise Irregulars network and a contributor to the FASTForward Blog.
	Ken Wasch President, SIIA Wasch's involvement in SIIA is based on both personal and professional interests. His long-standing interest in computers and software, coupled with the industry's need for a central trade association, led him to establish the Software Publishers Association (SPA) in 1984 with an initial group of 25 software firms. Wasch has led the association from its infancy to its merger with the Information Industry Association in January 1999, resulting in the formation of SIIA.
	Richard Waters West Coast Bureau Chief, Financial Times Based in San Francisco, Richard Waters is responsible for the West Coast editorial coverage of the Financial Times and FT.com. He also leads the FT’s coverage of the information technology industry. Before moving to the West Coast, Richard worked for the FT in New York for nine years. His various roles there included New York bureau chief and Wall Street correspondent. He was also the FT’s Information Industries Editor, tracking the convergence of technology, telecommunications and media. Richard began his FT career in London, where he held a number of financial reporting positions, including head of the international capital markets desk, securities industry correspondent and accountancy and taxation correspondent. He has won awards for his coverage of Google’s IPO, the financial scandal surrounding the collapse of Bank of Credit and Commerce International and his reporting on accountancy. The FT’s Tech Blog, which he leads, recently won awards from the Society of American Business Editors and Writers and from Editor and Publisher.
	Shlomo Weiss Vice President, Business Development, SafeNet, Inc. - SRM Group Shlomo Weiss runs business development for the Software Rights Management unit at SafeNet where he is responsible for global strategic partnerships and for driving new business initiatives. In this function, Shlomo played a key role in the launch of Sentinel Cloud Services, SafeNet’s first cloud service offering, that enables cloud application vendors to effectively monetize their cloud services. In addition, Shlomo is responsible for managing SafeNet’s global M&A opportunity pipeline across the company’s business lines. Shlomo joined SafeNet via the acquisition of Aladdin Knowledge Systems in 2009, where he headed strategic business for Aladdin’s Software DRM unit. Prior to Aladdin, Shlomo held senior leadership positions in business development, marketing, and sales at Emblaze Mobile, Comverse’s Wydeband unit, and Multiple Zones.
	Lonnie Wills Chief Executive Officer, CloudTrigger, LLC Lonnie Wills launched CloudTrigger in 2009 in response to a growing demand from his clients for complete Software as a Service (SaaS) solutions that incorporate cloud computing technologies and services. As CEO, he is responsible for the technology, vision and architecture of some of the most innovative SaaS solutions in the marketplace today. Wills is a visionary who has been instrumental in developing global SaaS strategies and applications, such as G2Services, G2Maps and G2Analytics, that solve core business challenges by decreasing the cost and complexity of data and application silos, while driving profitability and reducing total cost of ownership. Wills began his career in IT consulting as a manager and senior consultant at IBM, generating $150M annually in Global Services and supporting clients like Washington Mutual, Target, McDonalds, Starbucks and Freightliner. He has held executive positions including Senior Vice President of CIO Consulting Practice at Bluewolf, Vice President of Global Services at Astadia and CIO of BakBone Software. Additionally, Wills was co-founder and CEO of e-botz, a business intelligence software company based on “Bot Technology” with products like Network Query Language “NQL” and “Content Anywhere.” Lonnie is a recognized industry leader with more than 20 years of experience in IT consulting and management, a frequent speaker on SaaS and cloud technology. He is a graduate of Concordia University with a BS in MIS, a veteran of the United States Marine Corps, a competitive swimmer and father.
	Ben Worthen Reporter, Wall Street Journal Ben Worthen is a reporter for The Wall Street Journal where he covers the technology industry. He is also the lead writer for WSJ.com’s Business Technology Blog which focuses on the technology that businesses use and the people who deploy that technology. Mr. Worthen joined the Journal in June, 2007 from CIO Magazine, where he was most recently a Senior Editor. At CIO, he wrote about the Internet and how it is changing the way people work, live and do business. Mr. Worthen began his career in the technology field in 1999 as a research associate for Forrester Research. In 2007, he won the Neal Award for best news coverage. A Massachusetts native, Mr. Worthen received his bachelor’s degree in American Culture from Vassar College in 1998. He currently lives in San Francisco.
	Nolan Wright Chief Technology Officer & Co-founder, Appcelerator Nolan leads engineering and product management at Appcelerator. Before co-founding Appcelerator, Nolan led engineering and product management for Vocalocity, a VoiceXML platform company. Nolan started his career at Andersen Consulting (now Accenture), and then went to work for Netscape. Nolan graduated from Vanderbilt University with a degree in Electrical Engineering.
	Jeff Yoshimura VP Marketing, Zuora Jeff is an early pioneer to cloud computing having joined Salesforce.com in 2003. During his 5-year tenure at Salesforce.com, Jeff built out and oversaw the delivery of some of the first major enterprise cloud deployments in the industry with ADP, Merrill Lynch, and Dupont. Jeff was also part of core team that launched the industry's first marketplace, the AppExchange, working with hundreds of developers and ISVs to create, deploy and distribute new applications. Jeff has been at Zuora since its inception, and during these 3.5 years, Jeff has held senior roles in sales, business development, sales engineering, product marketing and marketing. Jeff's prior experience includes an ecommerce startup, XUMA, and management consulting roles at Cambridge Technology Partners and Arthur Andersen.
	Gil Zimmermann Co-Founder and CEO, CloudLock CloudLock experienced significant growth in 2011 as it brought on hundreds of new clients and doubled its sales force. Despite being a rising star in the cloud security industry, the company never had to worry about experiencing growing pains because it leverages SaaS solutions to build, operate and deliver its flagship solution. The cloud has been critical to the company's growth by providing the necessary scalability to support thousands of new end users while taking mundane IT out of the equation for CloudLock's own operations.