Schedule

Registration

Pre-Conference Event: Mastering ISV Cloud Challenges, hosted by Progress Software & IBM

Attend these back-to-back, two-hour sessions designed to provide ISVs with solutions to the top challenges around responsiveness, development and management in the Cloud. Participation is free; sign-up during your conference registration.

A Path to SaaS, hosted by Intel

As Cloud Computing becomes increasingly more prevalent in the B2B space, ISVs are challenged with making the transition to offer on-demand solutions. At Intel, we are interested in learning how we can help our ISV community make this transition smoother by partnering with the software ecosystem. This session is designed to explore and address the operational and business challenges that ISVs face, and collect the requirements to insure success in the Cloud. We look forward to getting your valued feedback as we develop our strategy in the Cloud arena. Note: so that we may engage in an in-depth discussion, this event is limited to 30 participants.

Speed Networking, sponsored by Mezeo Software

Participation is free and limited to 200; sign-up during your conference registration.

Cinco de Mayo Welcome Reception & Cloud/OnDemand Showcase, sponsored by NTT America

Participation is free; sign-up during your conference registration.

Breakfast

Registration

Welcome

Keynote: Principles for Creating and Driving Value in the Cloud

Keynote:

Tayloe Stansbury, SVP & Chief Technology Officer, Intuit

Press Panel: Cloud 2010 - What Are the Interesting Stories?

Moderator:

Chris O'Brien, Business and Technology Columnist, San Jose Mercury News

Panelists:

Jon Fortt, Technology Journalist, CNBC

Rachael King, Staff Writer, BusinessWeek

Jon Swartz, Technology Reporter, USA Today

Kara Swisher, Co-Producer, D: All Things Digital, Co-Executive Editor, AllThingsD.com, The Wall Street Journal

Reshaping the Enterprise IT Landscape SaaS and Cloud Go Mainstream

Business solutions and infrastructure offerings in the Cloud are now clearly top of mind in the enterprise. SaaS solutions in several categories have moved into the mainstream, while Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS) are following close behind. At the same time, the major system vendors and master brand ISVs are rethinking their offering strategies, and energizing their channels as they motivate their ISV-, VAR-, SI- and other ecosystem partners (including hosters and telcos) to shift their business models to the Cloud. This presentation will focus on: a) when will mid-to-large enterprises begin to adopt mission-critical SaaS, IaaS and PaaS, b) what types of solutions will they be buying, building and deploying over the next three-to-five years; and c) how will this continue to disrupt and reshape the enterprise IT landscape.

Presenter:

William McNee, Founder & Chief Executive Officer, Saugatuck Technology Inc.

Networking Break - Cloud/OnDemand Showcase, sponsored by LiveOps

Partnering with Oracle in the Cloud

Leading ISVs and service providers have partnered with Oracle to offer SaaS, PaaS and IaaS services. The Oracle cloud platform offers the most complete, open and integrated stack for the highest levels of performance, scalability, reliability, availability and security.

Presenter:

Mr. Kevin O'Brien, Senior Director, ISV & SaaS Strategy for Worldwide Alliances and Channels, Oracle Corporation

Enterprise Cloud Adoption

Moderator:

Jeffrey Kaplan, Managing Director, THINKstrategies

Panelists:

Kurt Anderson, Global Operations Business Technology , Pfizer, Inc.

Imad Mouline, DEL, Chief Technology Officer, Gomez, the Web performance division of Compuware

Mr. Kaj van de Loo, Senior Vice President, Platforms and OnDemand, SAP AG

Joseph Weinman, VP Strategy and Business Development, AT&T Business Solutions

CODiE Awards Luncheon

Dessert in Cloud/OnDemand Showcase

Keynote: Impact of Cloud Innovation

Cloud computing is changing the physics of how developers and business can deliver software innovation to customers. In this session, Doug Hauger will discuss some of these industry trends and why they are exciting for both customers and technology providers like Microsoft. The session will discuss the opportunities and challenges for the business and also outline Microsofts cloud computing strategy. He will discuss the journey and the approach that Microsoft is taking to bring cloud innovation to its customer and developer base.

Keynote:

Doug Hauger, General Manager, Windows Azure, Microsoft

Integrating in the Cloud

Moderator:

John Rowell, Co-Founder & Chief Technology Officer, OpSource, Inc.

Panelists:

Paul Daugherty, Chief Technical Architect, Accenture

David Inbar, Director, Worldwide Marketing and Channel Development, Pervasive Software

Mr. Ron Papas, General Manager, Informatica Cloud Business Unit, Informatica Corporation

Simon Peel, Senior Vice President, Marketing & Strategy, Cast Iron Systems, an IBM Company

Networking Break - Cloud/OnDemand Showcase, sponsored by LiveOps

SaaS Business Analytics Put Line of Business Managers in the Drivers SeatSaaS Business Analytics Put Line of Business Managers in the Drivers Seat

A new class of SaaS applications is driving performance in the front office for sales, operations, services and marketing professionals. Unlike traditional BI tools designed for the IT department to build custom reports, domain-specific analytic applications are changing the game for line of business users. According to IDC, the SaaS Business Analytics market is estimated to reach $1.7 B by 2013, growing at 22.4% CAGR 2009-2013.
Swayne Hill, President and CEO of Cloud9 Analytics will discuss key factors fueling this growth:
Technology: smarter automation support for key management processes that are bogged down by todays disconnected manual approach.
Data: businesses need to stem the flow of disappearing data from transactional systems (like CRM) and put that data to work on the front lines.
Economy: the economy will expand again, and business will invest in technology that creates competitive advantage - SaaS is the model of choice with minimal upfront costs and quick time-to-value.

Presenter:

Scott Wiener, CTO, Cloud9 Analytics

Looking "between the apps": What matters to CIO's evaluating Cloud Services

As CIO's transition towards becoming the central figure in SaaS and cloud adoption, the key criteria and requirements of these solutions expand. Core to this expansion is the infrastructure and cloud utilities surrounding your application. Rick Nucci, Boomi founder & CTO, will provide insight in to the mind of the CIO, focusing on their requirements for:

*Business drivers: Why CIO's are moving to the Cloud
*Identity management: Standards to support and connect to on-prem directories
*Enterprise mashups: Why your app needs to be "mashed up" and how
*The cloud era of integration: How you will "plug in" to the business process and prevent "spaghetti code 2.0"
*Compliance & operations: Security and production controls
*Looking ahead: The virtual suite

Presenter:

Mr. Rick Nucci, Chief Technology Officer & Co-founder, Dell Boomi

Democratizing the Cloud - Enterprise Cloud Development

According to Gartner, cloud computing will enable self-service IT in which "citizen developers" assemble applications with cloud-based development tools at dramatically lower costs. Gartner predicts that by 2014, 25% of all enterprise applications will be built this way.

Cloud development platforms (also known as Platform-as-a-Service or PaaS) are reshaping enterprise IT by enabling non-expert developers to prototype, build and maintain web applications. This session will focus on: a) the elements of mission critical cloud development platforms, b)drivers for enterprise and ISV adoption and c) concrete case studies detailing ROI and best practices for adopting PaaS.

Presenter:

Chris Keene, CEO, WaveMaker Software

Fast Track to SaaS: From On-Premise to On-Demand!

Corent's SaaS-Engine is a breakthrough software technology and the first ever Multi-Tenant Cloud Server product that enables rapid transformation of existing single tenant software applications into Multi-tenant, On-demand and Cloud-compatible SaaS applications without re-architecting or re-building the application. This breakthrough technology eliminates the technological risks and sizable time and costs involved in transforming conventional software applications into SaaS applications that can be deployed on any private or public Cloud.

The presentation includes examples of applications that went through this cost-effective transformation in a faster and easier way than one ever thought possible.

Presenter:

Feyzi Fatehi, Chief Executive Officer, Corent Technology, Inc.

Cloud Security - Moving beyond Single sign on in 2010

Having single sign on functionality as part of your application is quickly becoming a must for most SaaS applications targeting enterprises. But as companies are adopting more and more SaaS applications SaaS vendors are being asked to comply with more policies and rules. Can we de-provision users automatically from your SaaS applications? Can we track what our users are doing in the SaaS applications? Join us to learn about how you can respond to these questions and win more business from large and very large enterprises.

Presenter:

Mrs. Anita Moorthy, Sr.Solutions Marketing Manager, Novell, Inc.

Built to Last -- for SaaS

What does it take to build a great SaaS company? Over the years, through up and down business cycles, what strategies and tactics have proven to be most successful? In addition to popular financial metrics, how are SaaS companies measuring their development, marketing, sales, services, and support organizations -- and what does it take to achieve operational excellence? Bill Soward, CEO of Adaptive Planning, will share personal experiences, as well as perspectives from other leading SaaS providers, on the keys to building a great SaaS company in todays environment.

Presenter:

Mr. William Soward, President & Chief Executive Officer, Adaptive Planning

On-Demand Decision Making In Cloudy Times

Insight into the value of on-demand decisions is supported by the recent results of a nationwide survey of Finance leaders. The goal of the study was to understand Finance professionals highest priorities. Qualitative research completed in preparation for the quantitative study comprised numerous hour-long, one-on-one interviews with Finance leaders. These interviews framed the leading priorities for the quantitative validation where 30,000 finance executives were surveyed on their 2010 priorities. Jon Kondo, CEO Host Analytics, will discuss both the survey results and how the cloud supports this new breed of decision making.

Presenter:

Mr. Jon Kondo, Cheif Executive Officer, Host Analytics Inc.

Building or Extending your Compliance Program into the Cloud

Whether you are a provider or buyer of cloud-related services, there are likely more questions than answers as it relates to how this revolution will impact your compliance programs. Whether your focus is on industry-specific requirements or relate to other relevant topics such as information security, this break-out session will provide a forum by which you can hear about and exchange ideas with other compliance professionals facing similar challenges. Panel members will introduce discussions around topics including SAS70, FISMA, Systrust, Webtrust, and other relevant compliance issues related to this evolving technology.

Panelists:

Jeff Brock, Operations Manager, SaaS Platform Services, Autodesk

William Harmer, Vice President, Security, SuccessFactors

Sumat Kalra, Senior Manager, Business Advisory Services, Grant Thornton

Jeffrey Spivack, Practice Leader, Advisory Services, Grant Thornton

Identity in the Cloud Finding Calm in the Storm

Enterprises are asking their architects to create and enact plans for the future, in a time when protocols are proliferating, services are moving to the cloud, and perimeter security has been left behind. It is a time of change - can the chaos be made to serve you rather than the other way around? The best solutions will minimize application change, maximize business flexibility, and monetize the benefit of cloud services.

Presenter:

Patrick Harding, Chief Technology Officer, Ping Identity Corporation

SharePoint Easy Button

Presenter:

Rob LaMear, Founder & CEO, Fpweb.net

Moving Software Products to the Cloud

Independent Software Vendors (ISVs) can reap the benefits of moving their software products to the cloud -- agility, lower cost of entry, and leveraging other cloud services. This presentation will discuss key aspects of moving to the cloud with the help of an experienced outsourcer. Existing software may require re-design and/or additional development to add or enhance aspects of modularity, security, multi-tenancy, and scalability in order to deploy the software as a set of flexible services in the cloud. Specific areas to address may include service interfaces, user provisioning and authentication, data confidentiality and integrity, configurability, and data scalability.

Presenter:

Eileen Boerger, CEO, CorSource Technology Group, Inc.

Accelerating the Transformation to the Cloud

The buzz around cloud computing is reaching new heights, but the discussion rarely covers the practical elements of enabling a profitable business built on a cloud infrastructure. In this session, you will learn how Microsoft platform, program and resources can help you accelerate your transformation to the cloud.

Presenter:

Hyder Ali, Industry Solutions Director, Hosting, Microsoft

Ms. Trina Horner, US SaaS/Cloud Channel Development Strategist, Microsoft Corporation

Delivering on the Full Promise of the Cloud

More than a decade after its introduction, SaaS has undisputedly delivered on its technical promises: lower TCO, faster deployments, higher user adoption, and rapid innovation. However, benefits have yet to be seen on the business engagement side of the promise. Despite its rapid growth, many enterprises have failed to realize what is most innovative and impactful about the cloud: its impact on business engagements. Greg Gianforte, CEO of RightNow, will lead an interactive session discussing how cloud vendors can deliver on the promise of technology and business relationships.

Presenter:

Greg Gianforte, Founder, Chairman & CEO, RightNow Technologies, Inc.

Day 1 Wrap Up

Networking Extravaganza at Ruby Skye, sponsored by Boomi

Featuring the Xbox Challenge brought to you by Microsoft
Dont miss this blow-out event with lots of food, drink and fun! Participation is free; sign-up during your conference registration.

Breakfast

Registration

Town Hall Breakfast - The Future of Mobile

Join your peers for a Town Hall meeting focused on the mobile software industry, and what it means for your business. Come prepared to discuss issues that are affecting mobile application development, platform decisions, and selling through channels, app stores, & carriers. Grab your breakfast and meet in the Grand Ballroom.

Opening Remarks

Keynote: Companies Need More Than Servers: How and Why the Ecosystem is Critical to Cloud Success

No one ever sat around a board room table and said, "You know what would make us more successful? A new server!" While the cloud has brought a sea change in how technologists use infrastructure, its true power to improve enterprises experienceand bottom linewon't be realized until solutions providers start leveraging the cloud to solve real business problem. In this keynote by OpSource CEO and leading cloud thinker Treb Ryan, learn how the next generation of SIs, VARs and telecoms, as well as the emerging category of Value Added Developers, will use the Cloud to address real world problems in the years to come.

Keynote:

Treb Ryan, CEO, OpSource, a Demension Data Company

Keynote: Cloud Revolution: Beyond Computing

Over the past decade, cloud computing has transformed the enterprise software industry, offering customers increased collaboration and productivity. Cloud computing is at another inflection point that will effect more than the way we compute, having a profound impact on the way we work. Maynard Webb, CEO of LiveOps, will explore cloud computing from the outside in, outlining why enterprises need to embrace cloud computing or run this risk of being out paced.

Keynote:

Maynard Webb, Chairman & CEO, LiveOps

Financing and Exit Strategies

Moderator:

Jason Green, General Partner, Emergence Capital Partners

Panelists:

Gary Hromadko, Venture Partner, Crosslink Capital

Mr. Jon Kruse, Investment Manager, Intel Capital

Mark McNay, Partner, William Blair & Company

Mr. Evangelos Simoudis, Managing Director, Trident Capital, Inc.

Networking Break - Cloud/OnDemand Showcase, sponsored by LiveOps

Securing the Cloud Ecosystem

Presenter:

Marc Olesen, Senior Vice President and General Manager , McAfee SaaS

It's All About the Cloud

Moderator:

Mrs. Colleen Smith, Vice President, SaaS/Cloud, Progress Software

Panelists:

Christopher Cabrera, President & Chief Executive Officer, Xactly Corporation

Dan Finnigan, Chief Executive Officer, Jobvite

Morris Panner, Chief Executive Officer, GroupFlier

Mr. Narinder Singh, CMO and co-founder, Appirio

Networking Lunch

Private Cloud vs. Public Cloud: An Analyst Perspective

Presenter:

Agatha Poon, Research Manager, Global Cloud Computing , Tier1 Research

Private Clouds

Moderator:

Phil Wainewright, Managing Director, Procullux Ventures

Panelists:

Zorawar Biri Singh, VP, IBM Enterprise Initiatives, Cloud Computing, IBM

Brian Byun, VP & GM, Cloud, VMWare, Inc.

Jeff Deacon, Managing Director, Cloud Services, Verizon

Rebecca Lawson, Enterprise Business Marketing, Hewlett Packard

Public Clouds

Moderator:

Jeffrey Kaplan, Managing Director, THINKstrategies

Panelists:

Mr. Scott McMullan, Google Apps Partner Lead, Google Enterprise

Jim Mohler, Sr. Director, Product Development, NTT America

Steve Riley, Sr. Technical Program Manager, Amazon Web Services

John Rowell, Co-Founder & Chief Technology Officer, OpSource, Inc.

Matt Thompson, General Manager, Developer and Platform Evangelism, Microsoft

Conference Wrap Up