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Software & Information Industry Association

The Software & Information Industry Association is the principal trade association for the software and digital content industries. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age.


SIIA Digital Discourse

Can Games Do Even More Than Lead Gen and Engagment?
Let the games begin…in new areas. According to an excellent article by Sharon Begley in the July Smithsonian Magazine, “A growing community
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What Channel-Specific Content Means for You
I saved a Dilbert strip from May 18. Dilbert begins by telling his female colleague: “You never answered my IM.” She responds:
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Promotion – Self and Otherwise – Must Accompany Good Content
Back in May, I discovered that The New York Times in-house report on their digital prowess—or more their lack thereof—had been leaked.
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Information Industry Network – Summer Drinks Reception for B2B Information, Media and Publishing Professionals – London
The great thing about the B2B content industry is that the market dynamics is ever-changing – whether it is the development of
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‘Test, Analyze Your Data and Constantly Evolve’
“Testing is fundamental to what we do,” Carola York, managing director of Jellyfish Publishing, told me a couple weeks ago. “Our mantra
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SIIA Newsletters


SIIA Careers

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